We all know that competition among restaurants is fierce. Customers nowadays want better value for their money. Furthermore, the rise of digital technology has transformed the landscape of the restaurant industry. Therefore, an excellent restaurant marketing plan can prove to be the difference between a restaurant that fails and the one that survives.
In this blog, I will walk you through some of the most successful restaurant marketing strategies that will not only allow you to grab the attention of the growling stomachs but also streamline your business.
Follow These Strategies To Create A Results-driven Restaurant Marketing Plan
Manage Your Online Reputation
When it comes to reputation, positive customer reviews on sites like Yelp are vital for restaurants. Negative reviews on Yelp, whether true or not will result in the loss of business. Ask your repeat customers to write positive reviews about your restaurant and start responding to negative comments personally. This will help you maintain a positive digital presence.
Captivating And Responsive Website
It is not advisable to leave the digital presence of your restaurants entirely at the mercy of review sites and social media platforms. A good restaurant website will make it easy for the nearby customers to trust you and find you.
Get in contact with a web design and development agency and ask them to create a professional and responsive website design for you. It will not only do well in the search results of Yahoo, Bing, and Google but also do wonders for your reputation.
But why a responsive website, you ask? As most people use their mobile phones to browse the internet, it has important for it to be responsive. These sites have the ability to render well on all kinds of screen sizes and devices.
Engage in Different Social Channels
You will never find a form of advertisement that is cheaper than social media. If you have spent money on magazines, newspaper and billboard ads in the past, then you would know the difference.
Take all the information you have collected about your target audience and use it to figure out the more relevant social media platform for your restaurant. If your target audience is young then Instagram and Twitter will prove to be the best options for you. For people over 30, Facebook and emails are more likely to bring in the desired results.
Let me give you a little pointer here. The best way to churn in more profit and go social for a restaurant is to post top-notch video clips and pictures of food items.
Hire the services of SEO and PPC agency Nottingham, they can offer you valuable insights about your industry. They will also help you plan out an effective social media campaign.
Invest In Local SEO
Marketing for restaurants is not as easy as one may think. Investment in local SEO will help you get in front of all the competitors in your locality. It will get your website to show up in the search engine results against certain keywords. For example, if “Italian Food in Nottingham” is your keyword, your website will start to show up against it.
SEO brings in a lot of factors into play. It will consider:
- What people are saying about your service?
- How close your business is to the user?
- How relevant your food item is to the search query?
Business listing is the most crucial part of any local SEO campaign. This listing will contain information about your restaurant such as:
- Operational hours
- Phone number
- Address and name
Feature A Blog
A blog is a vital resource for the SEO experts as the search engine bots are inclined to read them after they are indexed. They read them and see if they are relevant to any search query. For example, if a user inserts a query ‘Thai food restaurants’ in the search engine and your blog is about ‘Thai food’ your results will be considered relevant to that query.
Invest In A Modern Point Of Sale System
EPOS for takeaways will allow you to capture details of your customers at the checkout points. They also build up an extensive database of phone numbers and email addresses.
You can use this kind of information to make informed guesses about the buying behaviours of your customers. This will allow you to initiate a customised restaurant marketing campaign.
You will be able to let your repeat customers know about the upcoming events and offers based on their preferences. These systems also come with built-in customer loyalty features. And we all know what they can do. You can use them to reward your repeat customers.
If you want your restaurant to succeed then you will have to build a distinctive brand identity. A kind of identity that will not only set you apart from your competitors but also draw people in. You should hire services of a digital marketing agency as it can help you:
- Articulate your benefits both verbally and visually
- Identify gaps within the market
- Take care of food styling and photography
- Design leaflets and takeaway menus
- Create a stunning logo design
It will encourage the audience to check out your local restaurant via customer loyalty programs and gamification.
The true sign of a comprehensive and feature-rich customer loyalty programs is that it is easy to customise and use. Therefore, one of the most important parts of your restaurant marketing plan should be to partner up with a local food app. The right partner will offer both brands new ways of rewarding customers.
Have A Functional And Sleek Online Menu
Most users nowadays like to conduct online research before they decide to visit or order something from your restaurant. The idea here is to make it as easy as possible for the potential customers to view your menu. Therefore, you must publish an easy to read and a high-quality menu that is both accurate and up to date.
Open Menu is an amazing website that will help you create a stylish and sleek looking menu.
Use Referral Schemes
People consider the recommendations of their family and friends when choosing a place to eat. A Referral scheme will offer your customers a discount or a benefit every time they recommend your restaurant to a family member or friend.
Referral schemes work best for both small and new restaurants because they usually have a very good idea about the needs of their customer base.
Enjoyed reading this blog on restaurant marketing strategies? Don’t forget to leave a comment if you did.
Intelice is a results-oriented digital marketing agency Nottingham that offers PPC, SEO and social media services and aims to grow your business by maximising your lead generation. Get in contact with us now and get your business on the road to success.