If you have been running a blog for a little while, you will start to accumulate older posts that you may not think about much anymore. They went out into the world, got read and then got left behind as newer blogs took the spotlight. Now, this may be working perfectly well, and your blog may be growing and succeeding and its always nice to know that your Search Engine Optimisation efforts are paying off. However, there may be more you could be doing like optimise old content. You could have these older blogs help your website more than once.
In this list, I will give you some simple but incredibly useful tips to boost your Search Engine Optimisation strategy with your older blog posts and gather more visitors to your site.
Strategy One – Erase Content
Google crawlers are not nostalgic and do not take these emotions into account when cataloguing your website. Those blog posts from when you first got your blog up and running; they’re still important and count towards your Google rankings.
If your older posts don’t have content that works towards your current business goals or SEO, maybe consider deleting them and stop Google from miscategorising your website. The first strategy we recommend to optimise old content is to erase content that is not adding any value.
Strategy Two – Don’t Erase Content
Yes, okay that title was mostly for impact, but its still a valid idea.
If you have older posts that did very well and engaged with readers, you are probably unlikely to just delete it, which is fine. However, perhaps consider revamping it so it could reach a new audience.
Let’s use an example: Perhaps you did a rundown of the best websites that cater to a certain audience. Now, its been a few years, that list may still be reaching an audience, but the data is old. So instead of just deleting the blog, do a strikethrough of any out-of-date writings, add in anything new and write a new introduction explaining that you’ve updated it. Suddenly you can reach new audiences and even bring back older audiences who read the original post.
This is often used in blogs that deal with software or the electronics sector. Since these fields are ever-changing, a blog can only be relevant for so long, so instead of writing a new blog every year, they simply update the older blog. It saves time and still brings in new users, who are still getting relevant, up-to-date content.
Strategy Three – Semantics, Semantics
When your Blogs are crawled by Google’s Bots,. They aren’t just looking at the arrangement and catchphrases, they look at the dialect of the page and how it is constructed. This is known as Latent Semantic Indexing (LTS)
The basic principle of LSI is the idea that the synonyms of words will often be used in the same kinds of documents as each other. Used on a wide-scale, it has some amazing uses: It can be used to find relevant and related texts even when one is in another language.
It also can be used on websites and blogs to detect stolen content. Taking someone else’s blog post and changing some words around will not be enough to fool Google, as they will detect similarities in the words meanings.
There is some evidence that using multiple synonyms within your Blog can help with Google indexing as it helps the LSI by offering it multiple words to index one idea, rather than just one word. This is still just a theory, but can’t hurt your Blog writing, and if anything, pushing yourself to use more synonyms and not constantly use the same words over and over may make your writing more entertaining to read. It’s a good way to optimise old content by adding LSI keywords to increase it’s readability for your readers.
Strategy Four – Re-Release Your Content
After you’ve revamped your older blog posits, it may seem silly to say, but make sure that you re-release it to your current fanbase. A more effective way to optimise old content is following this strategy. You know why ?
You have grown since the post was first written, you’ve gainer new followers and fans since then, who may not have seen the original and may not find the post if it isn’t rereleased for them to see.
If your site is based on WordPress its even easier to do, just change the release date to some time in the future and hit refresh and it will relaunch on that date, leaving you to just push it on your social media channels.
Hire SEO Expert Nottingham
If you want your SEO strategy to work even better, invest in hiring an SEO expert in Nottingham. Search on Google for SEO London and you’ll be overwhelmed with different business to wade through and separate the wheat from the chaff before deciding on someone. Within Nottingham, however the group of SEO Services is smaller and its far easier to see the standout companies.