Figuring out what might be holding you back from doing good business? Bad websites could be the reason behind this failure. Website design plays more vital role in branding your product, than you think. It can make or break the deal for you. Let’s dive into the details of how poorly designed websites are damaging business.
Bad website designs: A business horror
So, what exactly is a bad website?
There are a number of factors that makes your website a “bad design website”. Let’s discuss few factors here and make your life easier by providing a guideline to change this around.
- Bad navigation
- Not mobile friendly
- No clear motive
- Non responsive buttons
- Bad text font and color
- Not interesting design
- Poor choice of colors in design
- Takes time to load
- Too many ads
- No business detail
A bad website design might have at least one of above mentioned factors which makes it look so uninteresting that its bounce rate is higher as a result.
Now the question is how does these factors affect the user?
Poorly designed websites and damage to consumer trust
Users don’t like to engage with the website which they cannot understand. They won’t do business until they like you. How does this work? We will try to make it easy for you; let’s discuss.
It’s all about first impressions
If they don’t like you in the first few seconds of navigation, they are most probably thinking to leave. Your job is to make things easier for them. Navigation shouldn’t be a rocket science, make it as smooth as possible. User must be able to go through your website easily, without feeling of being put into a test.
Make the UX worth it. Use interesting design and make smart choice of colors. Also the website should take as minimum time to load as possible. Don’t make them wait, it will make it easy for users to leave. Keep it simple and clear.
Your motive should be to make user’s life easy. If a website is not giving a clear message about their motives, how will customer get to know what to do?
In today’s world of smart devices and technology driven customers, it’s a symbol of bad designed website to not have a mobile friendly design.
Also the ones having too many ads or annoying pop up ads are considered to be bad websites.
To gain customer’s trust, put all your contact details. They might never consider your business if it doesn’t have a professional looking website.
Bad website designs can cause trust issues
What does design has to do anything with trust?
To your surprise these two might be directly correlated. A good design can gain your consumer’s trust and similarly a bad website design can ruin it. Customers tend to think you are “legitimate” if your website gives a professional look, and vice versa. According to a study, 94% of users attributed their trust with the design of websites. So to make them like you, you must avoid some basic mistakes which make your website look bad.
Impact of bad web design
Your bad designed website has more lasting influence on your customer than you think.
You might give the message of “we don’t care”
If you don’t put enough thought into your design, it might send the wrong message. As a business you want to make your clients feel special and needed but for that you have to consider few aspects of design. Your website must not look old or lagging latest trends. It will make users question your credibility.
“We are closed”
If you have a bad website design and your web content is out dated, your users will get a wrong impression. They might think you are no longer in business.
Bad design = damaged credibility
Your poorly designed website can damage your credibility as a business. To keep it moving in right direction, you must focus on your design by keeping it up to date and user friendly. Consumers will think you are not qualified enough in the field, and cannot provide state of the art services to them.
No more customers for you
All of this means, no more customers!
Once they leave your site with bad impression they won’t come back again and you will keep losing potential customers just because of a bad designed website. This damages your business heavily and so subtly that you may not even notice what’s dragging you down and you’ll be far behind from your competitors.
How to turn things around for your business
As we have established the factors that can make you fall in the category of “companies with bad website”, now we will list down the things that will help to make your website work for your business.
Foundation of a good website design
The most essential element to be kept in mind for any web design and development agency, in regard to web design should be user’s point of view. How will user perceive it? This question shall be asked each time before making a design decision. Now the problem is, how exactly does a user think?
A user using a website act similar to a consumer visiting a store.
They look for stuff they like and make up their mind shortly after. They don’t wait to read all the content, they just scan. So in order to make them like you, the focus should be to grab user’s attention.
- You have to give an impression of being a credible website with quality products.
- Make the text more readable and interesting for users to stay connected.
- Website’s response time should be ideal
- Consumer will go with his intuition, so keep up with it.
- Let user control his navigation
Each successful web design is a user centric design. The goal is to make it easy to use for consumer. Users don’t care about the design being “right” in terms of visuals. All they are looking for is a website which is providing them easy to use options to go through the site as they want.
Here are some tips for companies with bad websites to save their business from downfall
1- Apply the TETO principle
Doing TETO means, testing early and testing often. The usability tests play a major role in providing insight regarding designs. Doing these tests early and doing them in large number has been proven as a good tool to avoid bad website designs. This technique can provide the organic reaction to your website and will be helpful in pointing out the mistakes it might have.
As Steve Krug stated, “testing one user is 100% better than testing none and testing one user early in the project is better than testing 50 near the end”.
Now if we talk about testing, there are some points that should be kept in mind to avoid bad website design.
- It must be done by independent people and fresh users. They can view things from a new and unbiased perspective.
- Testing is always fruitful. It will either approve your design or point out the flaws in the poorly designed website. Which will eventually make your design better after removing those flaws. So, don’t be hesitant in testing your design from independent testers, it’s always a win-win situation for you.
- Testing your web design must be a repetitive process. Keep doing it until you have no more changes to make.
2- Being conventional is not so bad in web design world
You might think that in order to build a successful website you have to create some out of the box design and make each and everything unique. This is not the case.
In fact having a conventional website is better since the familiar things will make it easy for users to use your site. On the contrary if you provide some unique designs with unfamiliar navigating options, it will be hard for people to use and this might result in higher bounce rate. Consumers want to visit familiar websites and work with easy to use options.
Steve Krug says that: “it’s better to innovate only when you know you really have a better idea, but take advantages of conventions when you don’t”.
3- Be better at use of visuals
Make a better use of visuals to convey your story. Users are normally not interested in reading too much text, they will like your website more if it has more things represented visually than written in long paragraphs. But there are some things that must be considered while putting graphics in your website.
- The website must be well organized.
- The graphics used, should not look forced.
- Make it clear. Don’t clutter it with too many pictures.
- Try to communicate via images. Don’t just put pictures for the sake of it.
- Make good use of white space
4- Simplicity is the key
The end goal should be to keep your web design simple and clear. For good user experience, you have to provide a website with strong content and less advertisement.
Give them what they are looking for. A design which fails to grab user’s attention is a bad design no matter how good it was in professional terms.
5- Quality content is life saver
The quality of content really matters. Users are not interested in heavy worded terms or technical metaphors. They want to read something they can comprehend. Also avoid using fancy terms which holds no meaning for consumer.
6- Beware: Users have no patience
They are not going to follow a long list of steps, or make an account for one time use only. In order to avoid a bad website design, try to offer less number of steps for users. They will engage more with a website that has minimum requirements for its usage.
7- Make them buy, not think
Your goal is to make consumers buy stuff, so make your web design more self-explanatory and trust worthy. Companies with bad websites often made the mistake of not making their website more intuitive. If consumer has to ‘think’ about each and every step and they don’t get how to go from point A to B then they are less likely to provide any business for you. And onus is on your poorly designed website.
Key to Success
Bad website means bad business!!
Impacts of bad designed websites are more than you think. When you invest in your business, don’t just focus on social media marketing only. Check out web design Nottingham based firm for state of the art services. Their web designs can provide you good business. A well organised website with engaging design and having strong SEO will do wonders for you.