How well did your business do last year? Was it the rip-roaring success that gave you warm light all through the end of January, or was it more like the damn party-popper that never quite popped? Christmas is one of the peak sales period. It’s one of a kind opportunity to grab sales for your Bespoke Ecommerce Business that just won’t be there for the rest of the year.
If you want a Christmas to be remember for all the right reasons then you should already be planning your bespoke ecommerce strategies. Here are some interesting initiatives you should implement for this year and one really important that might have to be planned for Christmas 2018.
Make Better Use of Google
How clear you know about the specific terms related to your services that people us in the run-up for Christmas? Before you even think of what Google shopping and Adwords promotions you might be running in December, plunge into the keyword planner and ensure that you understand how different potential keywords perform in the run-up to last Christmas. The keywords you might want to use during the holiday season is necessarily not the same ones you will be focusing the whole year. For every bespoke ecommerce business, Christmas is a peak sales period. It’s one of the best times to grab potential sales, a well-planned AdWords campaign will make all the difference.
Retargeting On Social Media
Do you have any idea about how many of your target customers are active on Twitter or Facebook? Probably more than you think. Marketing on Twitter and Facebook offers the potential to serve your product/service ads to highly targeted audiences for your Bespoke Ecommerce Business. Advertising on Facebook and Twitter gives you an opportunity to place ads either in the sponsored area or as the native ads directly in the news feed.
Abandoned Cart Emails
Even if you plan to do most of your Christmas shopping online it can still be a hectic business. Online shoppers will start shopping carts on different websites, often just for the sake they can group together different options for selection and comparison.
Having starting shopping on a site and adding items to their cart, people often get distracted and end up abandoning their carts. Well implemented and targeted cart emails could be just what people need when they are running low on ideas and time – reminding them of the gifts they had been so actively considering to buy.
Email Marketing for Bespoke Ecommerce Business
When people are looking for ideas and inspirations, marketing newsletters can be welcomed more than normal. Christmas is one of that time period when you can capitalize all the email address data which you have collected. Email marketing should be an essential part of your Christmas plan.
When somebody visits your website in November or December what will they see? The same old things that they have seen for the rest of the year. Plan now that what new things you want to highlight as seasonal promotions and offers. Make sure that you offer the best sellers in your page headers, particularly in your homepage so people don’t have to go around searching for them. Make sure you are mentioning clear call to actions so people can click straight through to make a purchase.
We all have those relatives and friends who are quite hard to buy for. We know the things they are interested in or the brands they like, we also know the places they like to shop at. But could we, possible ever hope to select their perfect present? One that they don’t own and matches their exact requirements. Often what these people like is a gift voucher, so they can choose exactly what they want after the Christmas rush instead of receive random but well-intentioned gifts.
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