What makes a Successful Charity Web Design? For a successful organisation, it is imperative to have a Digital Strategy in place. This is to help the organisation grow and reach the right audience, in conjunction with the help of a digitally skilled workforce. The Charity Digital Skills Report of 2018 stated that in the UK, 45% of charities are lacking any sort of Digital Strategy.
A website is the main gateway to success for any digital domain and it is important for charities to build their websites following best practices. A well-designed website can help bring in donations and create awareness of their work. Do you run a charity organisation? Are you working on a charity web design and wondering what aspects you should give special attention to?
Do not worry, I am here to tell you about certain key factors that you should know about when attempting to create a successful charity web design.
Clarity For Your Cause
Before starting a charity, you will have come up with the goals you want to achieve in both the short- and long-term. You have known these goals since the beginning but its important that other people know them too. Before starting your charity web design, ensure that you have your mission statement and goals written down. Then when you design the website, ensure that this information is clearly available for any visitors to the site.
You want your audience to develop an interest in your cause. To do this, you need to ensure the necessary information is clear and interesting to read. Think of your audience in very broad terms and how best you can explain your mission to them all. A confusing message or unrealistic goals may lead to lower chances for donations.
If you are still confused, follow these simple guidelines for creating the mission statement of charity web design.
- Try to be as effective with your words as you can, don’t ramble
- Don’t try to use overly-emotional language; stick to the facts
- Lengthy paragraphs will leave audience bored; make your message short and sweet
- Information is good: Statistics and facts help to emphasise the need for your cause
- Mention your goals and you mission clearly, without using clichés.
Make sure to do some research here; check some high-profiles charity web design to see how they explain their message and goals. Oftentimes they will talk about the money donated and where it will go. This is important as donors will want to know where exactly how their money is being spent.
Consistency In Your Brand
Okay, there may be some raised eyebrows at using the word ‘brand’ to refer to a charity, but its still just as relevant. You represent an organisation that is trying to make a different for a certain cause. Without you, many people would have no idea about the message you’re trying to convey. People need to see your logo and remember what that represents, hence why branding is so important.
Have you created a logo and colour scheme already? This should be used on your social media accounts and website to ensure that whatever page people are on, they know what the charity is.
If you don’t yet have a logo or colour scheme, it a good idea to create this before beginning the web design phase. The colour scheme of the website should complement the colour scheme you’ve chosen, as well as compliment the logo. Remember that a good colour scheme uses two colours; three at most. Use complimentary colours, and often pastel works best for a charity web design as they are calming and relaxing.
Choosing Domain Name
Choosing the right domain name for your charity web design can be a daunting task, as it needs to easily convey who you are. Too short and it won’t easily convey who you are; too long and it becomes too messy to read and will look unprofessional. If you need some help, here are four simple tips to help get the best domain name.
- Shorter is often better. Remember: Less is More
- Cut out unnecessary words
- Ensure the domain name is relevant to your website content
- Try to avoid hyphens or any special characters
You may want to play around with using more keywords in the domain name, to help with Search Engine Optimisation and get better Google Rankings. Just remember that this can quickly end up with a long and confusing domain name, which will definitely not help your cause.
There are many websites from which you can buy a domain name with an annual business subscription. Oftentimes these websites offer domain finding services too, to give you new ideas for domains that you may not have considered before. If you’re a new organisation and don’t have much income, these kinds of websites are incredibly useful.
So, you have worked on the Search Engine Optimisation for your website, got a great domain name and finished the preliminary layout design. Now it’s time for the next step: Making it easy for people to navigate through your website. You can do this easily by following these steps in the charity web design process:
- Be descriptive in the navigation bar, so your audience knows they’re in right place
- The first and last links in the navigation bar are noticed quicker – put the important stuff there
- Don’t confuse people with complicated subscription forms and donation options: Keep the CTA visible and prominent at all times
- Encourage the visitors on your charity site to explore by offering content and explaining how to get there
When designing a charity website, it is important to remember that this is being designed to keep users engaged and to lead them towards an end goal (Donation, application to volunteer etc). Take a step back and attempt to use the website from the point of view of a user to see where you need changes. What would the user like to see at this stage? Is that next step easily viewable right now?
Remember to always keep that end-goal easy to accomplish with a Call To Action (CTA) on screen as much as possible and easy to complete.
Small Size Images
People enjoy pictures, this is a well-known fact that is utilised in many website designs. However, it is often utilised badly in many website designs. If the imagery is irrelevant or distracting, then it shouldn’t be there as it is becoming an obstacle to your end-goal.
Also, bear in mind that imagery often takes up a lot of space. An over-abundance of high-quality photos with large file sizes can slow down your website and make the User Experience (EX) worse. Bear these points in mind what creating your charity web design and keep your imagery highly-targeted and used sparingly.
In todays fast-moving world, users rarely wait longer than 5 seconds for a website to load, so that should be your maximum allowance for your website. If your images are over 500 kb in size, use a photo-editing tool like Photoshop to resize them and lower this file-size.
To be clear, I am definitely not saying that you shouldn’t use any imagery on your website; quite the contrary. The right photos can help illustrate your message to users far easier than words can (Remember, a picture is worth a thousand words). Just remember to use high-quality images, small file sizes and use photography sparingly and only where it helps the user experience rather than hindering it.
Use Of Google Analytics
You’ve finished your charity web design; the navigation is super easy, and your website is running smoothly. However, since it went live to the public, have you checked how well its working with your users? Google Analytics is a popular and powerful tool to teach you about your audience and how they interact with your website. You can learn about users age, gender and location as well as learning how they use your website. Find out pages are most popular and what path users take when on the website. If this path isn’t what you want, you may need to alter certain aspects of the site to lead more users where you like them to go.
Hotjar is another useful tool through which you can explore how people navigate your website. It can help you to know where your users come from and at what point they leave. This is important data to know, as if a large amount of people leave at a certain page, you know there is some sort of issue with that page that needs fixing. There are plenty of tools out there to help with this sort of analysis, Google Analytics and Hotjar are just two of the most popular.
Hire An Expert For Charity Web design
When it comes to Web Design in Nottingham, there’s a lot of options: Web Developer Companies and Freelancers. Some of them do make mistakes listed in this article, and many learn from them. Intelicle is one Web Development company that makes sure to not include anything into a website design unless it is what the website owner wants and is convinced of its benefits to users. Intelicle listens to issues and are continually striving to create better websites.