Special occasions such as Christmas are perfect for increasing sales through innovative marketing campaigns. These Christmas marketing campaigns impact visitors as it will show that you care, understand, and take part in their celebrations
Small and large businesses make full use of the profit-making opportunities during such holidays since the late 19th century. The businesses use storefronts, radio and television ads to market their products in different ways. Modern marketing strategies such as online advertising, mobile apps advertising and e-commerce stores will increase return on investment.
Christmas signifies a key opportunity for all types of marketers. For any business, having a poor Christmas festival in the context of business activities will produce negative effects throughout the year.
Are Christmas Campaigns Really That Important?
It is of paramount importance for all business websites to plan their marketing campaigns well before this festive period. To attract more customers, you may put together a special offer by organizing your marketing materials.
You have to invest more time in researching and gathering data about your clients before Christmas. This strategy will help you to develop attracting marketing campaigns for the people visiting your business websites. In this blog, I’m sharing some innovative ideas related to Christmas campaigns.
Image-based Christmas Campaigns
Use of graphics is the best option for Christmas campaigns. Any online business can utilize different online tools to create exceptional images as cards. You can share these cards on Facebook as posts, in your Ads and much more!
A useful option is to create leaflets of marketing literature in a unique style in case you are running special offers on the eve of Christmas
Another option for an online business is to use a partially obscured image and let the viewers to guess what it is. A person who guesses it right will win the prize. Ask your followers to share this competition on different social platforms like Facebook, Instagram, etc.
Review your Target Audience
Make sure your target audience is well-defined. Creativity is important in Christmas marketing campaign ideas but make sure to target defined personas. You have to review your target audience and plan the marketing campaigns of your products accordingly. Therefore, having a clear view of your target audience will help you to create simple and useful marketing campaigns.
Note that the main feelings on the Christmas eve are love, peace and emotional union of the family. Intelligent marketers keep an eye on trends and target the right audience with heart touching and feel-good content. Special themes are useful to make your customers feel the warmth of Christmas season.
Email campaigns for Christmas promotions are effective for online businesses. The email campaigns are much cheaper as compared to other marketing strategies. You need to develop unique content for your email campaigns. The content of these email campaigns should include details of voucher, gift hamper or competition that you are giving away your online users. Make sure to mention details of discounts for your existing and potential clients.
While creating email campaigns, you have to select impactful subject lines. Attracting subject lines will make the user to open the email in the first place. In addition, make sure to organize the content of email campaigns according to your users’ age group.
Offer Holiday Giveaways
Christmas is a season in which people rush to buy gifts for their loved ones. You will see long queues outside restaurants and shopping malls. Hence, this is the perfect time for you to convert potential customers into loyal customers.
Online businesses can giveaway small gift items or large as a holiday getaway trip. You must attach holiday getaway trip with your greater value products. Many customers incline towards gifts as compared to price discounts.
Increased Sales Through Christmas Marketing Campaigns
Online marketing is all about to find a position on the first page of Google. A successful PPC campaign will position your business at the top of Google. This strategy will use ads to target specific users to increase sales for online business during the Christmas season.
You have to be consistent throughout the ad content. Pay per click agency will convert visitors to your PPC landing page into potential customers. It is important to first test your PPC campaign in order to achieve the goals of online marketing.
SEO and Marketing Strategy
Christmas is a prime time for online businesses. Bigger brands create and align their online marketing strategies well before Christmas. If you are running an online business then you have to focus on organic traffic to enhance profits.
You have to use seasonal keywords for blog posts or landing pages. Christmas, New Year, Black Friday will be most searched keywords. Moreover, keywords like price, discounts, gift voucher will attract large number of online visitors.
Many agencies can provide SEO expert services for your online business. These services will help to create a well-organized marketing strategy to place any online business at the top of the competition.
When Should You Get Started
The best time to plan your Christmas marketing strategy is as soon as black Friday ends. The important part of your planning is to analyse the information regarding client conversion ratio, number of sales and return on investment.
In the months of June and July, you must align your products and themes for marketing campaigns. The social media platform and the target audience will be selected at this time.
During August to October, you have to work on the content of your marketing strategies. Bigger online brands develop and buy necessary assets for online marketing during this time of year.
Now, you are ready to initiate your marketing campaigns during the Christmas season (November and December).
The Final Words
The role of emotions is significant in client buying decisions. Christmas is full of emotions so, it’s the best time for online businesses to attract more and more visitors who are making purchases for their loved ones.
Digital marketing agency Nottingham will assist you in developing effective marketing campaign. We have several affordable plans of marketing campaigns through which you can position yourself at the top of online businesses. Don’t hesitate to get in touch with us!