What is the best way to keep users attracted and exploring the website that you made? As a web designer, you should know how to accomplish this.
Make it attractive using an elaborate design and creative with tempting eye-opening imagery and themes.
However, in this process, there is a certain thing that you need to bear in mind, websites are built for both search engines and users.
For online users to experience and navigate your amazing website, they need to be able to find it. This is where the SEO efforts come in and unluckily more designers tend to make certain common mistakes that affect your SEO efforts in a negative way.
To assist you, we have compiled some common web design mistakes which need to be avoided at all costs:
Excluding the H1 Tags, More So On The Home Page
H1 is an HTML tag that shows the heading of a website. The H1 is the first thing the user sees when they open your site. The H1 tag is normally the headings of a post and it has the largest font. When the users search for a word that is related to your site using the search engine, your H1 tag comes up. Therefore imagine if the H1 is missing from your website. Therefore make sure your developer starts with the H1 tag.
Large Images And Media Files
Just like big media files like pictures and videos can slow down your smartphone or PC, large files also slow down the website as it requires more time to load the website information from the servers. Tools that can assist you gauge if your videos and images are too big for your site includes Google PageSpeeds Insight test and Screaming Frog.
Pop-ups can really be irritating when a customer wants the info for a product or service and log out. Nobody is happy when they have to waste the time clicking away pop-ups instead of doing what they planned.
Text In Images
One of the most common web design mistakes made by designers, they put text inside the image instead of over the image. If you intend that your image should feature in the images section of the search engine, then too bad for you because the search engine can’t see the text on the image. In fact, the picture will appear really small on the mobile phone or tablet and the whole user experience will be spoiled.
Another common web design mistakes and one of the most important element and you must get it right. Your website should permit loading of more content as the user scrolls down. If you don’t set the pagination of the website in a right way, your website will get stuck when the user reaches the bottom of the screen and that will give a bad impact.
Too Little or Shallow Content
Don’t fill in your webpage with a lot of needless information. On the other side, you risk losing traffic if the product pages or the services are missing from your website. Try to ensure that the content is spread properly on multiple pages so that the search engines know what each page is talking about and therefore it is able to rank them accordingly.
Describe your services and products as much as possible so the visitors can benefit from that information.
Hire an Expert
Invest in hiring a web design expert agency has never been as important as now. Even though the idea is still obscure, there are many agencies that offer the right type of web design services for all types of brands or business. For example, the best web design agency in Nottingham for more than a year remains Intelicle, which has built a good reputation of trust with its customers.