One of the best ways of generating e-commerce sales is by acquiring backlinks (links from other websites). The practice allows the websites to become more authoritative in search engines such as Google, Yahoo or Bing. However, obtaining organic links can be extremely difficult when starting your online store, since your website will be completely new to the internet world, so you’re going to need a little push to help you climb in the search engine rankings.
In order to position an e-commerce store and to be able to increase conversions and sales above the competition, it is very important to work on all the SEO aspects of the website.
Why do you need a different link building strategy for e-commerce?
The ecommerce link building strategy of an online store differs from that of other sites. SEO experts should understand that e-commerce presents a different architecture and composition.
They are often more complex structures, especially on pages with hundreds of references. Even though the stores can be small, the volume of categories, subcategories, products and models represent a complicated distribution of the web link juice that affects both internal and external linking, in the short and long term.
Going to a B2B sector in the healthcare world is not the same as going to a B2C sector of beauty products.
- In the first case, users are more likely to search for references in industry journals and professional directories. Above all, they will seek information to resolve issues that only an expert can answer.
- While in the second example, users will resort more to general-theme blogs and trend forums. They are mainly looking for ideas and visual content. In this sector, the recommendations of other users and influencers will have much more weight.
These two examples make clear the importance of knowing the sector and the target audience that e-commerce is targeting to be able to draw up a personalised and appropriate link strategy to promote the sale of products effectively.
What Will be the Perfect Link Building Strategy?
To implement the perfect link building strategy for successful e-commerce, the SEO services must understand the architecture of the site, the objectives of the campaign and the commercial vision of the project. Not only this, but they should also be able to differentiate between good and bad backlinks.
Taking this into account, the perfect link for e-commerce will comply with these three rules:
- That it comes from a domain with good authority.
- That attracts quality traffic.
- That is directly or partially related to your project.
This implies that in addition to looking for quality links that provide direct value to the SEO of the web, it is also necessary to add naturalness to the Link profile and generate content that is useful to the user, even if they do not offer you a direct commercial benefit.
The Best Ecommerce link building tactics for the digital marketing experts to follow
I know acquiring do-follow backlinks can be a lengthy and demanding process for an e-commerce business. However, the implementation of a well-planned strategy and a little bit of patience will definitely increase your brand awareness, search engine rankings, and ultimately your income.
Opinions / Reviews of Bloggers
Blogger reviews are a great way to get links and traffic for your online store. Depending on the value of the product and the popularity of the blogger, in many cases you have the possibility of obtaining a link in exchange for a product.
Create Guides for Buyers
If you want to your ecommerce link building strategy to be successful, then you should first think about creating guides for buyers. A well written guide will:
- Help you get organic Google search results traffic
- Increase confidence in your store by answering questions for customers during the purchase process
Writing such a guide begins by finding answers to the following questions:
- What reader problems do you want to solve?
- What are the key characteristics of the products in a certain category?
- What are the unique benefits that products in each category can offer?
- What are the advantages and disadvantages of choosing certain products?
Enrich your guide with photos and videos of your most attractive products.
Buy Expired and Well-linked Domains
Not all e-commerce projects are successful. You can find domains that you can buy at the registration price and then redirect them to your domain.
They do not necessarily have to be domains of other online stores. Industry-related company blogs, forums, and websites can also be valuable.
Expired domains can be found, using expireddomains.net or domcop.com among others.
However, before setting up the redirect, we recommend that you consult someone who can analyse the link profile of an expired domain and evaluate it in terms of the value and risk of the 301 redirect.
Create offers for Specific landing Pages
This method of getting inbound links for ecommerce is often overlooked, but it can be very powerful in generating great value links. If you have a page dedicated to offers, promotions or sales within your Ecommerce site then you should use it as a landing page. This will generate interest and motivate users to share and eventually obtain natural inbound links.
Diversify Your Backlinks Profile
Google’s algorithm looks for signs of credibility and quality before prioritising websites in the SERPs.
Backlinks from high-authority domains will indicate the presence of high-quality content on your website, which will ultimately help you rank higher on the SERPs.
Pay attention to the tactics your competitors use and see which types of backlinks appear most frequently. By following their lead, you will be able to effectively build and grow a diverse backlink profile for your website.
Make the Most out of Broken Backlinks
The implementation of this ecommerce link building strategy requires great digital marketing skills. Compile a list of your top competitors and try finding their broken backlinks.
You can easily do this with the help of tools like Ahrefs. The idea here is to try filling in the gaps by creating content around these broken backlinks.
Then simply contact the owners of that website and let them know that you have noticed that their content is down, and that you have similar content available.
Broken links end up degrading a website’s search position on Google; therefore, this strategy will benefit both you and the webmaster of the other page.
Make Use of Digital Newspapers
The benefit of having your brand featured on popular and digital media sites is much more than just getting a link. You will get numerous opportunities to promote your online store and increase your brand awareness.
It will also help you build trust with your target audience when they find your brand publishes on prominent digital platforms. The easiest and cheapest way is to contract articles on sites such as Prensalink.
Interviewing influencers is a kind of ecommerce link building strategy that allows you to you get organic links from quality sources with little effort. All you need to do is find influencers or experts from your niche through good follow-up. Once you locate them, ask them to take some out of their busy schedule for an interview.
You can find influencers on social media platforms such as Facebook, Instagram, and Twitter.
It’s not necessary for the influencers to be directly related to your niche. For example, if your ecommerce store offers wedding dresses, you can talk to a blogger who specialises in wedding planning, who has a large following and public recognition.
Take Advantage of Your Suppliers
You can also create a list of all your suppliers, distributors and manufacturers and then visit their website to see if they have retailers, distributors or a shopping section. If so, you can send a message to the account executive and get a link to your Ecommerce site for free.
Video marketing is a great way of attracting visitors and obtaining links for your website. Using videos wisely can dramatically increase your link building efforts, and here are some of the best ways to use video in your off-page SEO strategy.
Use Previous Infographics
Make use of an old infographic that worked well for you in the past and use its content to make a short, fun video.
Create Videos for Landing Pages
Instead of creating web pages with static content, you should add captivating videos on your landing pages. Try to showcase your product or brand in a engaging and fun way. Addition of videos to your landing web pages will not only serves as a motivator for your target audience but help you get links as well.