A Content Management System (CMS) is a software app or a bundle of interrelated systems that are used to build and manage online content. They are mainly utilised for Web Content Management (WCM) and Enterprise Content Management (ECM). The former is all about cooperative authoring designed for webpages. While the latter smooths partnership in the office through incorporating document management, online asset management and record retaining functionalities.
Both ECM and WCM have two basic components: Content Delivery Application (CDA) and Content Management Application (CMA). The former gives back-end facilities supporting the organisation and delivery of the content produced in CMA. While the latter is all about the formation, alteration and exclusion of the content from a webpage without HTML know how.
Features of CMS
The fundamental features of any Content Management System are:
1. Indexing, Search & Retrieval
The indexing of all information for the purpose of easy access via search functions. They let users search for characteristics like keywords, publication dates, author etc.
2. Format Management
Format Management helps in changing scanned and electronic documents into PDF or HTML documents.
3. Revision Control
Revision Control is about the updating and editing of content after preliminary publication. It also helps in tracking any modifications done to the files by users.
The Publishing facility permits users to utilise a set of templates and wizards etc. to make or alter content.
5. Assisting in One-to-One Marketing
A robust Content Management System can provide tools for accomplishing One-to-One Marketing. This is the ability of a webpage to tailor its advertising and content to particular attributes. It utilises information provided by the site or a user, such as a specific user`s sequence pattern of a page. For example, a user searching for flagship smartphones would result in advertising banners displaying businesses selling those phones.
Some of the secondary features of Content Management System consists of:
- SEO-friendly URLs.
- Online and Integrated Assistance such as Discussion Boards.
- Group-centred Permission Schemes.
- Full, customisable Template Support.
- Visionary procedures and Easy wizard-centred installation.
- Admin panel consisting of a number of Languages support.
- Content pyramid with boundless size and depth.
- Negligible server needs.
- Cohesive File Managers.
- Cohesive Audit Logs.
How to Choose the Best CMS?
Before any company decides to invest in CMS they consider a lot of factors. There are some fundamental functionalities that one has to see, such as an Easy-to-Use Interface for users and smart search competences. However, certain companies may require other prerequisites too.
We can consider the geographic location and the size of the organization in this regard. The CMS admin must have knowledge of how many individuals will be using the application. He or she also know about the size of the support team maintaining operations, not to mention multilingual support for CMS. The variety of e-data forms utilised inside the company should also be considered. In the end, the indexing of all types of online content should be very easy.
20 Top CMS Software Manufacturers
There are a lot of CMS facilities for enterprise and personal usage, both free and subscription-centred. Following is a brief account of some of the common CMS software manufacturers in the market:
WordPress is a free and open-source WCMS that is based on MySQL and PHP. It can be used as a fragment of internet hosting facility (WordPress.com). It could also be placed on a local PC to make it as its own web server (WordPress.org). Bloggers prefer using this CMS platform due to extreme ease of use and available plugins.
WordPress is the most prevalent Content Management System being used all over the world. They have a system by which one can get hold on numerous Ecommerce plugins that cut down website development costs and the source code is an open code which can be viewed by anyone. The plugin being used should be the latest one and under constant monitoring by the developer.
The reason behind choosing WordPress for your CMS is due to the ability to easily edit pages, articles and meta-tags. One has to make sure that the blogging platform being utilised is easy to edit and customise the page. Proper research needs to be done in this regard for picking up quality software having increased customisation attributes.
SharePoint is a combination of web-based and cloud technologies. These make it easy to keep, transmit and cope with online information within a company.
YoKart is specifically designed to meets the requirements of SMBs and startups. It is an Ecommerce marketplace that is rich in features for producing multi-vendor online stores like eBay and Amazon. It has multi-language and multi-currency attributes that allow online businesses to have a reach on a global scale.
YoKart has multiple payment methods, built-in analytics tools, discount coupons and rewards. The website owner gets a lifetime license along with the source code of its webpage. Countless tutorials, manuals and FAQs are available too; there’s so much to learn and gain from it
4. Big Cartel
Big Cartel targets the small-scale businesses with the slogan “We believe in the Artist”. Since its launch in 2005, the platform has helped sell items produced by over a million artists all over the world. It is an extremely easy to use and manage system for its users. Big Cartel has artistically sound themes and even offers the facility of Facebook shop access.
Joomla is a free of charge, as well as open source, WCMS that is based on an MVC framework. It is published in PHP offering characteristics like RSS feeds, caching, and blogs etc. With 2.5 million establishments around the world, Joomla! is the second greatest specialist in the CMS industry. It is customised for beginners and advanced users alike, however, it is more difficult to use than WordPress.
Documentum is well-known for its ability to provide smooth access control. It primarily gives tools for the purpose of keeping and recovering content at a rapid pace.
VTEX is a Brazilian-based cloud Ecommerce platform that targets local stores of MNCs like Wal-Mart, Coca-Cola, Sony, Lego etc. One of the major feature of this system includes the password-free checkout facility. It is possible that with this basic attribute, businesses can increase organic traffic of websites by up to 30%. It has, in turn, greatly increased the conversion rates of the webpages. Be that as it may, VTEX is only really advised for big players in the market because of its high fees.
WooCommerce is a free WordPress plugin that is very popular in the world of Ecommerce. It offers a secure shopping cart and payment channel. Due to being plugin of WordPress, WooCommerce is a easy to manage with its admin panel. It comes with wide-ranging extension and plugins.
The web CMS part of Weebly is great for fundamental site organisation. Pages and subpages can, without much of a stretch, be moved and refreshed, and passwords might be applied to shield certain pages from getting noticed by unapproved clients. There is a segment for SEO examination in the admin dashboard, however it’s not very powerful. Weebly is best for organisations that require a fundamental site with progressive data or web journals that assume a supplementary role to an essential business.
M-Files is used to manage online documents using a meta-tag-centred approach.
The modular CMS: Drupal was initially custom designed to meet the needs of student communities. However, with time it has been shaped into a fully-fledged CMS. With very basic installation, it can be further extended using different modules.
In addition to WordPress, TYPO3 is the second most prominent open source CMS. The product venture is an undertaking enterprise management framework, constantly being updated and refreshed by an experienced group of engineers. TYPO3 is an awesome answer for extensive corporate portals and Ecommerce websites.
DNN assists marketers with CM tools needed to access all of their online assets no matter where they are kept. It also publishes material to any digital channel and caters to individual visitors besides measuring its effectiveness.
14. Pulse CMS
Pulse CMS lets web developers add content to a current site besides managing it quickly and easily. It does not need any database. It utilises Apache along with PHP 5 offering user backing for paying clients.
15. Oracle WebCenter
Oracle have their own development framework being offered licensing for each CPU cost. Their suite has three main products: Oracle WebCenter Content, Oracle WebCenter Sites and Oracle WebCenter Portal. The content could be dealt with at a central point and shared through many applications simultaneously.
BigCommerce was first launched in 2009, grew amazingly quickly and now hosts around 60,000 online businesses. It is considered to be among the leading providers of Ecommerce software. BigCommerce actually caters to the needs of online stores of all sizes.
There is no need to be upset if you do not have any technical expertise because BigCommerce is very easy to set up and use. They have many extra features such as coupons, newsletters, analytics, shipping tax and many more. It also does not charge any transaction fee from the website. Smooth mobile experiences are provided thanks to highly responsive themes. You can also integrate your business with Facebook, Amazon, Google Shopping and a lot of other comparison sites.
17. Backdrop CMS
Backdrop CMS is a free and open source CMS that provides inexpensive services to small- and medium-sized companies. It has the most fundamental CMS attributes. Its usage can also be extended with the assistance of many available modules.
OpenText has an ECM suite as well as Web Experience Management facilities. They are aimed at enterprises which are available both physically as well as in the Cloud. OpenText deals with managing large amounts of content. It serves as compliance with lawful necessities and mobile content management for enterprise usage.
Shopify is a Canadian-based online business solutions provider, founded way back in 2004. It has been estimated that Shopify hosts around 325,000 active online stores. Its prime focus remains in the field of mobile shopping and social Ecommerce. Shopify has always been able to keep up with the evolving trends in technologies. It has the honour of being a pioneer in offering a social shopping medium for consumers.
If you are looking for ready-to-use templates or want to customise them yourself, Shopify has got you covered. The system offers the facility to sell both physical as well as digital goods. The platform is easy to handle and lets you have the luxury of using its own adds-on or even third-party apps.
Shopify has an option of abandoned cart retrieval. It also offers a lot of plugins, themes and extensions to choose from. You can also make your Facebook page an Ecommerce store for as little as $9 by integrating it with Shopify. It offers countless mobile-based features including mobile-friendly shopping cart option and seller mobile applications. They have a strong community where you can learn to troubleshoot Ecommerce problems instead of just contacting their technical team for help.
For those of you who are professional in web development, Magneto comes as the best CMS. It offers the user countless add-ons and extensions along with an added control and flexibility over web development. The platform is highly scalable in nature which makes it difficult to switch from Magneto. Its community version is available free of charge and is perfectly adequate for small- and medium-sized online businesses.
Magneto is easy to manage and use which provides the user with a great experience. It comes with an open source system which helps to make it highly customisable in nature. Magneto gives you about 9,000 or so plugins for your website. It makes social Ecommerce very easy with its extensions for various social media platforms. In short, the enterprises that sell a large number of products find Magneto to be a perfect fit for them.
Pros & Cons of Top CMS Platforms
While you have a number of platforms to choose from, still the question arises: exactly which one should you go for? To make your life easier, we have done a detailed analysis of the advantages and disadvantages of top 3 CMS platforms to give you a fair view of what features you should look for when making your CMS for Ecommerce decision.
|WOOCommerce||-Installed with a simple plug-and-play extension.
-Numerous stores needn’t bother with much else besides installing the extension.
-It integrates with all the best payment gateways.
-With WooCommerce, you scarcely need to do any work other than including content.
-You can offer coupons and rebates, alongside including different highlights with the assistance of the augmentation library.
|-There are a lot of additional costs, such as a WooCommerce subject, additional extensions, hosting, and domain.
-WooCommerce has a few moving parts. At first glance it requires hosting & WordPress & the WooCommerce module. Starters can feel threatened by this, particularly with undertakings like SEO, security, hosting, and storing.
-WooCommerce in fact works with all WordPress topics, but it doesn’t work especially well unless you get one made only for WooCommerce.
|Magneto||-A free-to-use platform with an added paid version on the off chance that you want to upgrade.
-You never need to search for an extension with Magento, since the component list is overpowering.
-You can send item alerts to clients as part of automated advertising.
-The stage gives you a chance to isolate multi-lingual sites that heap up depending upon the client’s area.
-You can tweak the UI any way you need.
|-Magento is stuffed with features, yet that can make it cumbersome and resource hungry. Thus, you may need to distribute a decent measure of cash and time for improvement.
-In spite of the fact that you can figure out how to utilise Magento, the primary reason you would think of it as is whether you had improvement abilities. Bigger organizations are known to run with Magento in light of the fact that they have the access and cash to get a developer who knows how to code.
|Drupal||-Drupal was planned with the idea that exclusive experts would utilise it. This is the reason in case you’re a developer you’ll feel comfortable. The underlying objective of Drupal has continued consistently and it’s one of the principle reasons it’s so intense.
– It has worked in storing, so the general speed and execution are vastly improved than other open source platforms.
-Unlike numerous other free open source platforms, Drupal Commerce has its own security framework worked in. It likewise gets refreshed often so you ought to be fine while securing your site.
-The online group is dependably there to help you along your way.
|-You will have an intense time running an online store in case you’re new to Drupal Commerce. It’s difficult to learn and the vast majority of the dialog in the group is originating from more experienced developers.
-Unless you’re an accomplished developer, you may find the interface to be convoluted.
-There’s no way of paying requiring little to no effort have with Drupal Commerce. You require high power and speed, ideally a VPS or committed server.
What is Ecommerce?
Simply put, the online world of business these days is called Ecommerce. The word is an amalgamation of ‘E’ for ‘electronic’ and ‘commerce’. Since the world has shifted towards smartphones and tablets, businesses too have moved towards online selling. All you have to do is visit their website or download their application on your phone and order your favourite items.
Are you going to open an online business soon and are wondering where to look for a perfect CMS platform? Well, you are not the only one facing this problem of choosing the best content management system for Internet-based commerce. It takes an extensive research to select the appropriate CMS for Ecommerce that best suits its requirements. The number of online buyers is expected to only rise in the future. More than one billion people made online purchases last year alone. This asks for the opening of an online business as soon as possible if you have some fabulous products to sell.
Ecommerce has greatly evolved in the past few years. Giant sellers like Amazon and eBay, etc. have taken the market by a storm. Following are some of the reasons behind the rapid expansion in online businesses in the modern world:
AI has entered the greater part of Internet based commerce thanks to the increasing quantity of data. The machine leaning is on the rise and big players like Amazon have already fully automated their operations. Although AI has not entered the saturation point of its existence yet, Ecommerce is moving towards that quickly. In future, based on past shopping preferences, subscription charges and reorder could offer personalised shopping experiences.
In last few years, the level of possible Customisation has increased manifolds. This has only become possible due to enhanced user experiences with the help of AI, AR and VR etc. Efforts are being made to offer the best use experience by prompting call-to-action buttons and using integrated chatting channels.
Digital Wallets are being frequently used by consumers these days as they seem more attractive. Therefore, more and more online stores are trying to incorporate this feature in their websites.
Mobile phones and Tablets have been used for quite a lot of time now considering the advancements in technology. The need now is to adjust your webpage for both desktop as well as mobile users. More often, it happens so that mobile users cannot see pictures on site. The smartphone users face this problem because the website is not adapted for them. Therefore, it is quite imperative to make your online page easy to use for both mobile and desktop users.
The role of Analytics has become vital due to its effectives in improving customer conversion rates. Therefore, a built-in analytics arrangement is must-have for every Ecommerce webpage. Collection of relevant data about customer behaviour is the key for conversions. All of this calls for putting enough emphasis on the usage of analytics for successful online businesses.
How CMS Affect Ecommerce ?
The outbreak of Ecommerce has led to opening a lot of opportunities online. Many Content Management System platforms are being used for this purpose. CMS is considered to be crucial for the success of any digital store. Now let us explore how a CMS can improve the Ecommerce functionality of a business in detail.
Marketing is all about matching and exceeding customer satisfaction and expectations. They expect the business to meet the following terms:
Maintaining Brand Identity
Those clients who want to associate themselves with any particular company will have high expectations regarding consistent brand identity. It will in turn increase trustworthiness and loyalty among the customers regarding a specific business.
A robust CMS will help the business in maintaining a consistent feel among clients and business when they interact with one another. An agile CMS can help to edit and tailor the online content for a precise client-base in no time.
Offering Content-Rich Familiarities
Customers want a lot more than just offering products. Nowadays, many online retailers are working on meeting the delight anticipations of their clients. They offer content-rich familiarities including quizzes and editorial features besides products for inspiration.
A flexible Content Management System will enable ready publication of various kinds of content on a particular site. It can also be easily and quickly updated with changing customer needs and preferences. In this way, online businesses will do more than just selling their offerings. The key is to resonate content with mindset of consumers in order to engage them in a long-term relationship.
Nowadays, companies are fighting off intense competition by offering their customers intuition-minded personalised experiences. The prime example of this is Amazon, which has gone from just an online bookseller to media streaming and cloud-based consumer electronics.
Content Management System serve the great purpose of data management. By utilising the correct tools, CMS can gather and achieve significant insights from clients’ data. This can then result in deeper understandings of the needs and wants of a company`s customers.
Pros of using CMS
As discussed above, using a Content Management System for an online business is a huge plus. It helps companies to stay ahead of the competition by knowing their customers better. Following are some of the notable advantages of using CMS:
- Easy to use for even a non-technical minded person.
- Allows multiple users to easily manage roles and responsibilities.
- Helps in streamlining the scheduling process.
- Improves site maintenance procedures.
- Simple and easy-to-understand design changes.
- Above all else, it lets the user manage content efficiently.
Cons of using CMS
Although CMS makes online businesses run more efficiently, it also has some drawbacks:
- Everyone can do it. CMS is so easy to run that even a beginner can accomplish its task without requiring any kind of training, but this means that more complicated options often aren’t available.
- CMS is a dynamic process which also makes it a slow and time-taking procedure. It makes the page loading on a busy website take a longer period of time than you may expect.
- There are some security concerns when it comes to Content Management System due to its open-source nature.
- Content Management System platforms are mostly very expensive with the few exceptions which can offer it for free.
- Constant upgrading of software is required to make CMS more compatible with time.
Using a Content Management System is a process that makes online businesses click. Every digital enterprise needs a proper CMS to run its operations and make it more functional. You must choose the right platform based on the needs of your business.
We hope this guide proves to be of great help to you in your decision about which CMS to choose from. To know more about the topic, you can check our website or leave us a message and we will get back to you ASAP,
Do let us know in the comment box below on how this guide has helped you with your understanding of CMS for Ecommerce. We love to hear from you!