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How to Use CMS Solutions to Power Your ECommerce Website

To help your organisation deliver an effective eCommerce website in 2021, it is a must that you accomplish this by combining digital marketing strategies with a CMS platform. 

You’re in luck! 

This blog will dig deep into the pressing question — “What is a content management system?” — and what are some of the most popular examples of CMS solutions for digital marketers. 

What is a content management system?

What is CMS? It stands for Content Management System  —  a software that enables you to manage and create personalised digital experiences on your website i.e. design, graphics, coding, and text. Put simply, it’s an application that makes it easier for you to run your interface rather than having to go back and forth with code. 

Although web pages normally use HTML, JavaScript and CSS programming languages. Without a CMS platform, you’d need to have a better grasp on how to code in order to directly publish content and build websites.  

Why do you need a content management system?

No matter the size of the business, it’s likely that you’re working within a set budget limitation in regards to maintaining your site. 

By integrating an adequate content management system you’re slicing out the dependency on web developers to handle content-related tasks. Therefore, not only are you significantly lowering the cost of maintenance, but boosting collaboration amongst the users of your particular organisation. 

Remember: CMS platforms are completely different from website builders. 

CMS Solutions

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A basic example of CMS in the most intuitive sense would be text editors that directly published blogs or articles seamlessly onto your website. They would also index your content, modify changes, and format it to fit visual aesthetics. 

The type of CMS you choose determines access to additional features that can be installed using ‘plugins’ or ‘extensions’.

What are the top 4 benefits of CMS?

  1. It improves site maintenance
  2. Searchability
  3. Quick Updates
  4. Unified Channels
  5. SEO-friendly Services
  6. Streamlines Scheduling

Look at the bigger picture, by implementing these CMS solutions you are majorly improving the chances of your eCommerce website standing out in Google and other search engine rankings.

What are some content management examples?

Content management system

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According to digital marketing reports, by the year 2026, the CMS market could generate $123.5 billion globally. Since 2018, WordPress powers more than 34% of the websites around the world.  

WordPress is the most popular content management system. It maintains over a 40.0% market share on websites that have integrated well known CMS platforms. Specifically, we are referring to WordPress.org, where the actual website open-source CMS system is cached. 

At present, there are many great examples of eCommerce CMS solutions that are tactical and help you create modern websites without a hitch. For instance, Squarespace, Wix, Drupal, Joomla, and Magento (for eCommerce stores). Though, there are countless other lesser-known CMS systems targeted to your digital media and web development requirements. 

How to determine the best CMS platform for your website

CMS is at the core of any retail business, so you must factor in all the features you need to sell products online faster.  

Add these to your CMS checklist: 

Must be SEO-friendly: 

SEO is a crucial element before investing in an eCommerce CMS. Only through great search rankings will your online store be visible to customers that are browsing for products that fall under your niche. The platform should have all the technical bits that not only optimise your page, but also make sure you’re able to rewrite URLs and that your loading speed is aligned with the industry standards. 

Must be easy to use: 

A user-friendly CMS can easily handle all the technicalities tied to running an eCommerce website, especially if you’re just starting. Why hire anyone else when you can update your website yourself? The easier your CMS functionality, is the more you’ll be able to concentrate on the growth of your business, with all that time and money that you have saved. 

Since we live in a technologically advanced era, added support for mobile devices is a must, to keep up with today’s consumers. 

Although, if you do have a champion developer at hand to counter the technicalities, then you can opt for a complex platform. 

Must be budget-friendly:

CMS cost as lows as £20 a month, while many others offer very costly services. Word to the wise, research thoroughly and determine total estimates. A lot of CMS platforms charge you hefty prices when you sign up, but don’t give you top-notch customer experience and easy shop management practices. Pick from eCommerce content management systems that have an all-in-one package that includes hosting, domain, plugins, themes, and other advanced features at cost-effective prices. 

Must provide excellent security: 

Your website speaks volumes about your brand’s credibility, and you must protect it from the looming cybersecurity threats. CMS platforms receives constant security updates. With the help of automatic updates ensured by the CMS development company, the data and content are protected against security attacks from hackers and viruses. Make sure you ask your CMS provider how they will protect your website.

Must have unique design options:

Your CMS software should offer you plenty of website design templates to choose from. It should also allow you to easily customise those designs to your requirements (ideally without writing code).

Must have an active online community:

The software you choose to manage your website should breed on support and a large ecosystem. An active community will foster new ideas, partnerships, and practices. Since CRMs are constantly under development, this way you can constantly learn and expand your state of operations but also gain insights into the latest CRM digital marketing updates. 

How our CMS services compares to popular alternatives 

At Intelicle, we offer you highly flexible CMS practices that can help you maximise and lead content-based websites for businesses of any scale. With our eCommcerce CMS, we allow you to easily customise shopping journeys with designs to your requirement – without having to write code. 

Our range of CMS Web Development Services Include:

  • Interactive & easy to use websites
  • Streamlined workflow
  • Faster navigation
  • SEO-friendly features
  • Cost-effective
  • Integrated with latest updates
  • Scalable functionality

Conclusion

Investing in a Content Management System (CMS) to power your site is the best way to secure your digital presence – and your business while saving heaps of money and time!

It’s no small task! Similarly to your email client or even Facebook profile, your CMS is inevitably something you’ll find yourself using every single day (possibly even more).

So make sure you consider all aspects before making a choice.  Need more info? Contact Intelicle today to discuss how we can help you grow your business through our CMS marketing expertise.

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