Question of the Day! Did you hire an SEO Experts Travel Industry for their SEO Services to run an organised and well-planned campaign? If you’re thinking of going away this year, what websites would you use to help?
There are loads to choose from: Trivago, Airbnb, HomeAway, Kayak, Secret Escapes, and this is just for choosing where to stay! So many websites out there are focusing in on one aspect of travel. This means the travel experience is more in the hands of the traveller than it has ever been before. Just think, twenty years ago, Travel Agencies were big business. Nowadays, well, when did you last go to one?
First, flights and hotel bookings went online, then they became amalgamated into one website. Next, hotel-comparison websites came around, and now you can book every element of your travel on different websites.
You can use Hotels.com or Trivago to compare hotels and find the best deal for your stay. If you’d rather have a less corporate stay, use Airbnb to stay in the home of a registered renter. If you want somewhere cheaper, use Secret Escapes or Last Minute to find cheap deals on hotels.
Finally, once you’re at your destination, you can use Uber to book your taxis to take you around. You can use travel blogs to find what is available in the local area.
There are so many websites out there already, and all of them doing so well in their respective fields. If you run any sort of Travel business (Hotels, flights, or selling experiences), the idea of competing with these businesses can seem a daunting task. How do you even start?
You hire an SEO Experts Travel Industry for their SEO Services to run an organised and well-planned campaign.
SEO stands for Search Engine Optimisation and is simply the practice of helping your website to rank in the higher spots of a search engine. If you sell hotel rooms in Paris and someone searches for “Hotels In Paris” you want your website to be displayed at the top. A successful SEO experts strategy will bring more organic traffic to your website, build brand recognition and build you up as a credible website.
It sounds fantastic, but where do you start? What does a good (or bad) SEO strategy include?
One of the first things that is important to note is what your website does. Successful travel websites usually have a hook that gives the site focus and helps to bring in interested traffic. The website can offer a multitude of things, but a USP (Unique Selling Point) helps to focus the advertising strategy.
For example, Airbnb is about renting homes from real people and has become associated with the gap-year, backpacking holiday types. Places like Trivago and Kayak compare hotels. They usually sell themselves based on the number of hotels they have in their databases to give you the best results.
Once you have your hook, that is when your SEO Expert Travel Industry journey can truly begin. You need to rank for overarching keywords (Travel, holiday, vacation etc) to help penetrate the travel sector as a whole. However, with a specific end-goal and a way of separating yourself from the competition, you can succeed and climb to the top. If your USP is about the secret, unground scenes of popular holiday destinations, you can target these kinds of keywords. ‘Paris underground’, ‘London secret events’ etc will help you to gain exposure in that niche area.
SEO is simply about optimising your website for your end-users experience. Here are some great ways to do this:
Write Content For Your Website
Writing content on your website is great for two reasons. Firstly, it is a great way to incorporate the right keywords onto your website and rank higher on search results. Google crawlers pick up these keywords, see you are more relevant and so place you higher. However, the content needs to be of high-quality. Low-quality or stolen content can also be picked up by Google and can actually harm your strategy.
Secondly, it’s a great way to retain the traffic you do get. Blogs are very popular online and can mean you gain repeat traffic. Another reason that spamming your blogs with keywords can harm your SEO is that it may drive away potentially interested traffic.
Improve Your Website For Mobile
Everyone is saying this, but yes, mobile is the future. If you do not have a website that is optimised for mobile, then you will be losing out on customers. Optimised for mobile, by the way, means more than the desktop site available on mobile. More than 1/3 of users now book their hotel rooms on mobile, and that number is only going to keep rising.
Mobile websites need to be fast, with all the same content on a desktop site. They just need to be laid out differently, as users have a different experience with mobile. For example, A search bar at the top of the page can mean less clicking through multiple pages. This is often an issue with mobile sites and a cause of high bounce rates.
Get Mentioned About On Other Websites
It sounds simple enough but getting mentioned on a popular blog or news site will increase your exposure and traffic. It’s never that easy, however. Try sending your blogs to other, similar websites and see if they will host your blog there. From this, you could get some traffic to filter over to your site.
Collaboration with other websites is vitally important as your website is young and trying to establish itself. Talking with other website owners can help bring in new traffic and build credibility as you link with more established sites.
Similar to point 1, creating a network of web links back to your site will also mean that Google ranks you higher. Google Crawlers see these links and rank you as relevant to the sector. The more links to relevant websites, the better. Again, this can be done by collaborating with other websites that are happy to link back to your website too. This process is similar to networking, and the more contacts you have, then the more professional you appear.
You can target your SEO Experts Travel Industry by demographic (To ensure you have the right kinds of people using your website). Also, by geographical location (To ensure people in the right places are using your website). If you run a website that is localised to a specific area, then you can use SEO to target your local area.
There are several ways you can accomplish this:
Google My Business
The easiest way to get noticed in an area is to use Google My Business. Sign up with your business address, add in the description, contact information and any other details that may be needed. Then Google can display all this information to anyone interested in who you are.
Add Business Address to Website
Your business address is the best way to ensure that Google ranks you better for local searches. With your Business address listed on every page of your website, Google will pick it up and rank you better for that location.
Considering what point 2 said, this may seem counter-intuitive. However, Google uses complex algorithms that can detect when a business is stuffing their website with relevant keywords just to rank higher. Putting your address or keywords multiple times on multiple pages, Google will detect that as an anomaly. At best this will not help you to rank higher. At worst, you can have your website suspended for unethical SEO practices.
All this talk of SEO Experts Services is great, but it’s important to note that SEO is a long-term strategy and can take time to really bring in results. Combining this with a shorter-term strategy, like Pay-Per-Click marketing, can give you a boost in a short space of time. PPC is the process of bidding on advertising spots on search engine results pages. You create adverts and say what the max is your willing to bid. Based on multiple factors (Website optimisation, adverts and bid) you can win spots at the top of a search result.
With PPC Advertising, you are only charged if someone clicks on the advert, as opposed to seeing it but still clicking elsewhere. This is why it has the name of Pay-Per-Click advertising.
PPC marketing can be complicated, however. It’s not uncommon for new businesses to spend their monthly budget within a few days and have nothing to show for it. PPC Nottingham is a busy market, with so many digital marketing companies around, clamouring for your business. Try Intelicle though for PPC Nottingham. They’re experts in PPC marketing and are always striving to deliver high-quality results at low-prices for you, the customer.
Overall, it’s important to remember that the travel sector is changing. It has been changing for several years now. The travel experience is becoming segmented. Large travel agencies that handle every aspect of the journey are losing their foothold in the industry. It’s important to know where you’re focusing your attention and attempting to become a strong leader in that field.
If you think SEO services are right for you, contact Intelicle. They’re a Digital Marketing company who run SEO Nottingham and PPC Nottingham. With a wealth of knowledge and an understanding that every business is unique and requires a bespoke solution. You can trust their SEO knowledge will be able to help you.
Hire SEO Experts Nottingham
Invest in the best SEO services. Do any search for SEO: SEO Services Nottingham, SEO experts the UK, SEO experts in London and you will find many, many different businesses. But within Nottingham, one of the best companies remains to be Intelicle, who have built and maintained a reputation of trust with their clients.