Search engine optimisation is one of the key methods to growing an online business. If your company is dependent on web traffic for marketing or sales, then you need SEO services; it doesn’t matter if your business is big or small, SEO for Google is a must-have, and using an SEO Expert is the best solution.
Your website may look fantastic and navigate perfectly, but if its not attracting the maximum number of intended users, then it needs improving. It will have a negative impact on your company’s revenue stream and your business will suffer. You need an SEO professional; it doesn’t matter if they’re in London, Nottingham or York, they can help from anywhere.
So let’s look at what to examine when hiring an SEO expert for your business.
Look At Their Experience
The very first thing you should consider when hiring an SEO certified expert is how many years’ experience they have. It takes hundreds, even thousands of hours of hard work to get an intimate understanding of the different trends, webpage protocols and unique challenges any new website SEO project will have to become an expert. You want to know that they know where to look when coming across a challenge.
Understanding All Three SEO Levels
Any individual you are going to hire for your website must know about the three, basic levels of SEO. The first level is Technical, which is about the structure of the webpage. This shows how easy or difficult it is for a Search Engine to index the website.
The second level is On-Page Optimisation. This incorporates the usage of HTML tags and keywords to enhance traffic to the website.
The third level is known as Off-Page Optimisation, which mainly involves link building to other websites to create a network.
Years of Success in SEO Field
A well-versed SEO company should have plenty of success stories in their specialised field, as well as tons of happy customers who can verify their skills. Therefore, it is highly imperative to ask for at least three major references in this regard before going ahead with any SEO company.
Have Great Marketing Knowledge
Aside from the routine technical maintenance of a webpage, SEO is more or less similar to traditional marketing. The online content should be able to draw in prospective clients’ and hold their attention in order to make a sale. Thus, a professional SEO service must have an understanding of the core promotional dynamics business use to attract customers.
SEO, as we know it today, deals with an understanding of marketing to the psychological needs of humans. It should be able to explore the demographics, social media patterns, web design, analytics, content etc. in order to make sensible plans for the growth of a business.
Having Impeccable Communication Skills
Like any organisation, the SEO services selected must be able to communicate the need for a change with ease. They should be able to inform the C-level and IT teams alike, in order to prepare them for any modification. This is because in real-world SEO, things happen very fast and there can be no delays in the process.
So, these are some of the things you should keep in mind when hiring an SEO expert for your online business.