You cannot get a high amount of traffic by simply creating a professional and attractive website. Trends of digital marketing have changed massively and you will need search engine optimisation to receive more traffic on your site. Along with the visual appeal, the SEO of the website makes all the difference. Search engine optimisation includes some techniques which are employed to increase the visibility and rank of a website among search engines. However, making a website SEO friendly is not a joke. You need to be aware of all the tricks and tips that can boost your website’s visibility.
Therefore, we have come to your rescue with our easy guide on how to make your website SEO friendly.
We will discuss all the useful tips in detail that can assist you in optimising your website.
So, let’s begin without wasting any time.
Research High Volume Keywords
The most important step of making your site SEO friendly is to conduct a thorough search for high volume keywords.
For this purpose, you can use many keyword tools like:
- Google Adwords: Keyword Planner
- Google Correlate
- Keyword In
- Wordtracker Scout
These keyword research tools will enable you to find relevant databases from which you can grasp the attention of the potential audience.
Focus On The Placement Of Keywords
After you have researched the relevant keywords, you should focus on their placement.
It is the most complex part and requires a strategic approach.
- Include your keywords in the URL.
- You can use dashes to separate multiple words in the URL.
- Place your keywords in the anchor text.
- One of the best practices to place your keywords is to keep them together as much as possible.
- But ensure the clarity of the sentence.
You can take the help of SEO experts in this regard.
Social Media Integration Into Your Website
Just like customers, search engines also prefer social media.
Integration of social media elements in your website design and development procedure will help you in ranking your site well.
Moreover, it makes your site personable.
While designing your website, incorporate all your social media accounts like Facebook, Twitter and LinkedIn and use their icons.
It will help you in ranking your site with search engines and gives a positive impression to your customers.
Optimise The Images Too
Usually, people focus on optimising the website text only neglecting the importance of optimised images.
- A site search rank can increase if images are equally optimised as text.
- The normal size of images on the website should be 30-100 KB.
- And the resolution should be 72 dpi.
- Avoid using large sized images because they reduce the loading speed of the site which affects your search engine optimisation negatively.
- Do not forget to use the keyword in the alt text section. It can be a plus point for your website’s SEO.
You can hire professional SEO experts in order to get your website and its images optimised.
Inclusion Of Meta Tags & Descriptions
It is very important to add Meta descriptions and title tags because search engines use them to catalogue web pages.
While including Meta tags, take care of a few things:
- Always place the title tag at the top for the identification of overall content.
- Keywords should be in H2 and H3 tags.
- Use accurate wording for Meta description tags.
If you cannot do this yourself then you can seek help from SEO agencies.
How To Make Your Website SEO Friendly Through Website Design?
Web designers play an important role in making your website SEO friendly.
Nowadays, designing a website is not about functionality and aesthetic appeal only.
It requires detailed integration of SEO protocols so that the website can be indexed by Google.
The main purpose of a website design is to attract customers and influence them to buy your products.
It can only be done when a designer provides great user experience and flow to the visitor. This is the major factor which web designers should keep in mind while designing an SEO friendly website.
Now let’s discuss how web designers can contribute to the search engine optimisation of the website.
We have enlisted some key SEO protocols below which need to be considered by web designers before designing a website.
Fast Page Loading Speed
Web designers must be aware of the fact that the site’s loading speed plays a major role in online ranking.
- They must avoid using large sized images and themes with multiple widgets.
- Moreover, they should refrain from bad URLs and coding.
- They should use optimised images with a standard resolution to ensure fast loading speed.
- A designer can only avoid these errors if he is aware of all the SEO features and protocols.
An expert web design and development company is familiar with all these factors and ensures that your website is fully optimised.
Enhanced User Experience
SEO friendly website and user experience are connected directly. So, if a website is providing advanced user experience, then it is SEO friendly too.
Are you wondering how to make your website SEO friendly through UX?
It is very easy to understand.
See, SEO is all about providing informative, readable and beneficial content to the users.
Present the content in a visually attractive way with easy navigation to make your website SEO friendly.
Therefore, try to leave a long-lasting impression on the user with the creative and engaging design.
Furthermore, another interesting way to make your website SEO friendly by web designing is through visible and compelling CTA’s.
A website should have interactive CTA’s that can engage the customers.
For that, they need to be visible and attractive.
It is the duty of a web designer to position and design a call-to-action button in a unique way.
CTA’s can increase the visibility of your website and help it in ranking with search engines.
Effective Information Architecture (IA)
An effective information architecture ensures that all the necessary information like services and products are visible on the website.
They should be easy to find as well.
A web designer should maintain an effective IA on a website. You should organise, label and connect the content to enhance the usability and findability.
Easy to find content increases the user experience making the website SEO friendly.
Mobile Optimised Designs
SEO friendly site must have a responsive design which you can view on desktop or mobile easily.
Designers should make sure that the buttons are identifiable and visible.
You should display all the information properly and keep enough space for scrolling.
Most of the users use mobile phones now and it is important to make a mobile optimised website.
Your customers can be turned down if your website is not mobile-friendly.
Thererfore, it is not impossible to rank your website with search engines if you know how to make your website SEO friendly. You just need to follow all these tips and make sure your web designer knows all the SEO protocols. It is suggested that you should seek help from specialised web design agencies.
For example, Intelicle is a web design agency Nottingham which is helping the business owners to make SEO friendly sites. Their qualified web designers are familiar with all the SEO best practices and create search friendly designs.