It is quite common for businesses to operate in their neighboring cities while having a physical address in just one. When a business serves in multiple cities, it is natural for them to want to rank for all those cities in search results. So, can they rank for all the cities even without a physical address? In fact, they can. They can easily do that with the help of local SEO for multiple locations. Although, they may not be able to rank in the local pack results;
Yet they can easily be on top of the local organic results;
In order to rank for multiple locations on Google maps and search results, a carefully curated SEO plan is necessary. The highlight of this local business SEO plan is relevant location landing pages. A well-thought-out SEO plan and informative landing page content can easily attract traffic and generate leads. So, we can run a business in different locations without opening a brick and mortar store in all locations.
Local SEO For Multiple Locations
In order to get your business ranked for several cities without having physical addresses in all of them, location pages are necessary. This will not show Google maps multiple locations for your business because they don’t exist physically. Instead, it will only be about the services you provide overall and specifically in that area.
Multiple location pages are perfect for:
- Operating in different cities with a physical address in just one.
- Businesses having no physical location but serving in different cities.
- Ranking for cities where a business doesn’t have a store but offers services.
However, creating a location landing page isn’t enough. It needs to be properly search engine optimised, otherwise, there’s no use in creating one.
Why do we need to optimise for multiple locations?
Let’s get one thing clarified right away – your content is useless if it’s not optimised. Don’t be offended by this statement. Hear us out!
Local business SEO or local SEO for multiple locations is crucial because without that, Google won’t recognise your content. And to be honest, Google adores those pages that are properly optimised. So, would you want to go unacknowledged by Google? Or you’d love to be in Google’s good books? Well, we would love to be on Google’s side.
So, let’s see why there is a need to optimise for multiple locations:
- In order to get our website ranked by Google, location data is necessary.
- To appear in local searches for our product/services our location information is inevitable.
- We can never appear among the top local organic results without an optimised location page.
Creating the Ideal Location Page
With proper planning and a clear perspective, anyone can create an awesome location landing page without hiring a local SEO expert.
So, how can we do local business SEO for multiple locations?
We have listed some of the on-page SEO basics below. Take a look at how you create perfect location landing pages for all your targeted locations.
The following elements MUST be present on your landing pages:
Title tags are an essential element of SEO. It is basically the title of a webpage that appears in the SERP (search engine result page). We can use the title tag to click and access the website that we’ve been looking for.
The standard and most useful way of generating a title tag is to include your website’s top keyword(s), location name and the business name. The standard method of writing a proper title tag in local business SEO is as follows:
Keyword + Location | Business Name
Computer Recycling + Bristol | Eco Green IT Recycling
In local SEO for multiple locations, another important aspect is the meta description. A meta description is just a snippet of nearly 160 characters. The main purpose of writing a meta description is briefly explaining what the page is about. Most businesses use their top keywords that are relevant to their locations when writing meta descriptions for their location pages. Optimising the description is essential in order to rank better in search engines.
For writing a proper meta description keep two things in mind:
- Don’t stuff it with keywords
- Don’t go on rambling.
The meta description is written for the readers to be compelled enough to click on the title tag and visit your website. So, make sure you write it in a grasping manner.
Any good local SEO expert will advise you to keep your URLs clean and short. And by short we mean, location name + top keyword. The longer the keyword gets, the more problematic it becomes. If you follow this approach your URL structure would be something like:
For instance, in the image above, we can easily see that the URL structure for a page named Computer Recycling Birmingham is:
Anyone with the slightest knowledge about local SEO for multiple locations will recommend you follow this mess-free method of creating URLs.
Just like URL structure, the page name must be optimised, too. It should also follow the location name + top keyword format. If these details are common in the title tag, URL and Page Name, it makes it easier for Google to get your website rank higher.
The next step in optimising your location pages is the use of headings. Headings have a way of neatly splitting up large chunks of text into reasonably sized paragraphs. We can optimise the headings just like everything else. Using relevant keywords can do the trick, however, keyword stuffing isn’t recommended.
Internal & External Links
It is extremely beneficial for local business SEO to have relevant internal links within the location landing pages. Connecting these pages with other pages on your website can have a positive impact on your engagement rate. For instance, if you’re using a heading in the location landing page that already exists as a separate page on your website, you can link to that. Or you can even link to a blog that you wrote previously, and it is still relevant to your new landing page.
In the image above, they have provided a link to their bookings page where clients can go to book collections. These types of links, (also called call-to-action links), are also beneficial.
Similarly, sometimes our website doesn’t feature blogs, but we need to provide more details related to our product/services. So, what do we do then? That’s where external links come in handy. If there is some relevant content on another website that can be useful for our product/services, we can use it on our website. But we need to provide a link to the website from where we took the content.
One of the most important features of local SEO for multiple locations is easy navigation. What’s the use of being operational in several cities if nobody can find you, right? So, make sure your multiple locations are in plain sight and not hidden on your website.
Most websites that serve in multiple locations have their locations feature in their header or footer menu. It could be under Locations, Areas We Serve, or Contact Us.
Google My Business Multiple Locations
Google My Business is quite a handy tool for businesses that serve in multiple locations. It can help a business rank higher in all the locations where they offer services. So, how can we add multiple locations on Google maps? It’s simple really!
To add Google maps multiple locations, come up with a standard naming pattern for each location. In order to get the best experience, make sure you add maximum details and properly optimise. The standard pattern of naming could be something like,
Company name – Location 1
Company Name – Location 2
So, for Eco Green, who serves at four places it would look something like:
Moreover, add opening and closing hours; user-generated and authentic photos and reviews to make it look more credible. You should also list the services that you provide.
Too Little Or Too Many Locations?
Okay, just because we said you should have multiple location pages if you’re serving in more than one places, doesn’t mean you go crazy with the idea. Be moderate with your location landing pages and don’t make your website seem like an atlas. If you’re serving in 4-5 places, then you can make pages for all of them. However, if you happen to serve in 20-30 cities or even worldwide, then making a landing page for each would be nonsense. So, make sure you limit it to the major cities of your business and keep it from 10 to 15.
Proper Contact Information
Nothing makes a client more frustrated than a website with no contact information. Imagine opening a website with an intention to make a purchase only to find out that there’s no way to contact the admin or customer support. Not only do you lose potential clients this way, but it is also bad for the SEO practices.
It’s an advised local business SEO practice to provide all the following details on your Contact Us page. However, if you don’t have a dedicated page, you must have a section somewhere that provides these details:
- All contact numbers: landline, cell phone, any other if applicable.
- All email addresses: some businesses have separate email addresses for each location they serve in. Some might have different ones for different departments, too. So, make sure to list them all.
- Include physical address if you have stores in each or any location.
- Mention opening/closing hours and days.
Eco Green has a clickable phone number in the top right corner of each page on their website. So, if you’re using it on your mobile phone you can make a direct call. It also works on laptops and computers, if your PC supports calling. As they don’t have a separate Contact Us page, they have included their contact information in their footer.
Call A Local SEO Expert
After reading this article, you must have got some idea about local SEO for multiple locations. However, if you still have questions, feel free to ask in comments. Also, if you need professional local SEO services, you can always contact us.