The world around us is rapidly progressing and each day there are new techniques and trends coming to life. Although it provides the digital marketers with lots of options to promote their content, it has also made the audience picky. So, if we ask a user if they’ll click on a marketing infographic or a plain blog post, the answer will most likely be an infographic.
Why would anyone prefer plainness over colourfulness, right? Infographics provide people with an alternative solution to acquire the same information provided in a dry blog post. The only difference is that it does so with a fun and interesting approach.
So, before elaborating the benefits of using infographics for digital marketing, first let us define what infographics are.
What are Infographics?
Simply put, an infographic is just a mixture of information and graphics.
info(rmation) + graphic = infographic
So, when we talk about infographics, we’re referring to a visual image used to impart information. In order to bring and engage the users on our website, infographics are one of the strategies used by marketers.
The infographic marketing is used to visualise:
- step-by-step processes
- research results
- charts and tables
A marketing infographic tends to be:
Who Is The Audience Of Infographics?
In this fast pacing world, nobody has got time to read 3000-word articles and blog posts. If someone requires some information immediately, they go for images, charts and tables. The most common infographic users are:
- Small business owners
- HR professionals
- Nonprofit workers
And the list just doesn’t end here. Infographics are basically used by everyone who needs to produce or find visual information.
Why Use A Marketing Infographic?
Now that we know the basic concept of infographics and who our audience is, another question arises. The question is that, why should we use marketing infographics?
One of the most obvious reasons is that infographics present complex information in form of easy to digest visuals. But that is just one reason for using a marketing infographic. Some other reasons are explained below:
A marketing infographic can:
- Clarify difficult concepts
- Shorten long blog posts/article and make them fit on one page
- Capture the audience’s attention for a longer period of time
- Upgrade plain text into a visual treat
Several SEO experts also emphasize making more infographics for websites. Moreover, making a marketing infographic is so easy with some online services that we won’t even need a graphic designer.
When Do We Use Infographics?
Experts believe that there are four major uses of an infographic. These uses include:
It must be obvious from the name (info + graphic). So, what we do is that we take some information or data (facts & figures) from surveys etc. After collecting the information, we illustrate it on our infographic using interesting and colourful graphics.
In order to break down a complicated subject, using infographics has proved to be beneficial. For instance, we’re trying to explain some concept of quantum physics. Now that is a dry, boring and complex subject for many. Therefore, we can always make it more interesting by using infographics.
A marketing infographic is also ideal for drawing comparisons between two brands or two products. Think about the dos and don’ts, pros and cons, advantages and disadvantages.
Brand or cause-awareness can also be raised with the help of a marketing infographic. Moreover, they are effective in almost all fields, like business, politics, SEO expert services, web development services, etc.
How To Create Infographics?
The simplest way to create an infographic is this 5-step process:
- Creating Outline – first of all, outlining what we’re going to include in the infographic is important. So, make a rough outline of all the aspects that will be covered in it. This will help in designing the infographic accordingly.
- Collecting Data – once the outline is devised, it’s time to start collecting data related to that. This could take some time to make sure you start collecting it before the deadline.
- Visualising Data – the next step is to start visualising the collected data. This could be a rough draft for the final design. This is where we decide where we’ll be putting a chart and where a table will be added.
- Selecting Template – the most important part of designing a marketing infographic is to select the right template. We could have an average level of data but if the template is striking, it will look good nonetheless. There are several template providers, like Canva.
- Styling Infographic – the final step is to actually style the entire infographic. You can always use an already existing template. But if you decide otherwise, you can hire a graphic designer to get yourself a professional looking infographic like this.
In order to create a killer marketing infographic, certain things have to be kept in mind. We have listed down some of the most basic and crucial ones below in the dos and don’ts section.
The Do’s And Don’ts Of Creating An Infographic Design
Before we jump right into the process of creating an infographic, it’s important to know about the dos and don’ts of the area. Just like any other field, infographic designing is an art which needs consideration and proper practice.
DO: make a big title card
The size of an infographic is usually too large to be shared on social media. And even if we share it, there’s a lesser chance for anyone to actually read it due to the small size. However, if we make the title card in eye-catching colours and pretty patterns, it can be used for sharing on social media. All we have to do is to crop the infographic and share the title card, along with a link to the full infographic, on social media.
DON’T: use more than two columns
The purpose of an infographic is to present information as concisely as possible. So, don’t lose the purpose, and make it easy to read by only using two columns. If we keep making columns and sections, the design is going to seem too busy and complicated.
DO: utilise visual cues for a smooth flow
Visual cues are extremely important in a marketing infographic. They help the information flow in a smooth manner and help the reader know what comes next. Therefore, using icons, arrows, lines, and other graphic cues is recommended.
DON’T: pack it all up
Too much information on a single infographic can make it seem jam-packed and difficult to read. Just like a business card needs the whitespace, an infographic does too. So, make sure you leave enough space around the information and graphics to let the design breathe.
DO: keep the sources section minimal
Citing the source from where we get the data is quite important when making an infographic. However, this doesn’t mean we have to cite all the sources that we consulted during the infographic making in its footer. It looks terrible from the design point of view.
In order to acknowledge all the sources, what we can do is to link a citation page in our infographic. So, when someone clicks on that they’ll be automatically taken to the citation page.
DON’T: leave the design misaligned
Misalignment is a big NO. Nothing looks as bad on a marketing infographic as misaligned elements. They make it seem amateur and unprofessional. So, it’s crucial to align the elements to left, right or centre.
Optimising The Marketing Infographic For SEO
A record-breaking infographic is of no use if we don’t optimise it properly. SEO is important because what’s the use of having a stunning design of an infographic if no one can find it on Google.
So, in order to optimise an infographic, we need to know which keyword we are targeting it for. Once we know that it’s not rocket science to start the optimisation. All we have to do is insert the respective keyword in the proper place.
We need to insert the targeted keyword in the:
- URL – In order to make an infographic rank better in search engines, use the target keyword clearly in the URL.
- Headline – An interesting headline using the keyword is also effective for SEO.
- Meta description – Meta description can be used to bring traffic to the website. So, write a catchy one with the keyword in it.
- H1 headings – Headings, especially H1, are also a great place to enter the keyword. Any subsequent heading can also use the keyword.
- Image filename – The marketing infographic is an image file in .jpeg or .png format. So, make sure the image title also includes the target keyword.
- Image alt text – In order to make the search engine know what the image actually is about, adding image alt text is inevitable. Search engines cannot read the content of an image therefore, they need image alt text.
SEO Agency Nottingham
Although making a marketing infographic search engine optimised is not a difficult task, yet if you need SEO expert services, feel free to contact us. We are an SEO agency in Nottingham and offer excellent SEO and digital marketing services.