For several businesses, pay per click can be pretty overwhelming as a part of marketing strategy, but if it’s done the right way, the benefits of PPC are numerous. To know the benefits of pay per click, you must understand what exactly it is.
What Is Pay Per Click?
PPC or pay per click is a kind of marketing that works similar to classified ads, but the ad platform is entirely online. Google sells this form of advertisement. They allow individuals and businesses to use the ad space on search engines and partner websites. These ad programs are small and resemble the old style classified ads.
Dislike the classified ads, nonetheless, businesses that capitalise in advertisements by bidding on main keywords. Offering in combination with an algorithmically determined “quality score” rules the rank or order of the ads. The highest bidder with the best quality score usually ends up in the top spot on the search engine. But, high bids and fewer quality scores don’t often mean top position.
One thing you can do PPC yourself or take help from a PPC management agency. A proper pay per click agency will tell you that PPC is not limited to Google only. In fact, pay per click can be used on every search engine. Apart from Google Adwords, there is Yandex Direct, Bing, and Baidu Paid Search.
Finding a decent Pay Per Click London based agency is not tricky, and with the help of a right digital marketing agency, you can have an active PPC campaign that will bring more traffic to your website.
Is PPC Correct For My Business?
Pay per click is a great way to generate more traffic to your website, but there are times when it is not the right activity for your marketing objectives. For example:
- Less search volume. PPC can’t generate search volume; it can only invest in search demand. If your service or product has a low search volume, creating awareness through other channels or Digital PR would be useful.
- Increasing the visibility for the long-term. If your only purpose is to increase the visits to a website, rather than driving traffic to convert, then an activity like SEO is more efficient. All PPC generated traffic is paid, which can become a costly way to make transportation in the long-term.
To find out whether you need a PPC campaign for your business, talk to a member of our team today.
What Are KPI’s?
KPI’s are different as per your goals and business, but few shared metrics look out for each new campaign:
- Click through rate. CTR displays the percentage of how many times your ads were clicked. A higher click-through rate usually means your ads are more applicable to the audience searching.
- This measures the number of times your ad has accomplished a targeted goal. This can be something like a form download, an inquiry or sale etc. Typically, this is the most basic KPI to an advertiser.
- Bounce rate. This displays the number of times a user has visited a landing page and left it without doing any other action. This can be a sign that the user didn’t find the information they were looking for. A high bounce rate can be affected by many elements, including page loading time, design and user experience.
- Advert ranking. Ad placement is the order in your ad shows on the page. Ads usually focus on first or second advert rank. The higher your advertisement, the more it will be clicked on – studies show the first position ads have an average click-through rate of 7%.
- Quality Score. This is the rate of your advert and keyword as deemed by Google. QS can affect your ad rank and cost-per-click. Numerous elements harm your quality scores like keyword relevance, CTR, landing page quality and historical account performance.
Why You Should Hire A Pay Per Click Agency
PPC is an advertising strategy that can help you target customers who are interested in your products or services. To make the most out of your pay per click campaign, you should hire the best PPC agency the UK who will make sure that you achieve the best results. Hiring a PPC agency will offer you the following things:
- Save time
- Real results
- Current to Google’s newest tricks
- Functioning with focus
- SEO knowledge – getting more traffic