Content marketing is a vast field, but when you are writing in a particular industry coming up with endless ideas is a bit of a challenge.
This is obvious when you are continually working with a single client for an extended period, or they work in an industry that is not exciting regarding content.
I often like to speak to my colleagues and clients about content inspiration. Figuring out what fascinates and excites them proves to be useful info. That’s one reason at Intelicle; we held brainstorming sessions twice a month. With this both the SEO team and copywriters interact and think of better content ideas to make sure we keep the original drive going on for our customers.
The wrong side of this, however, is that it’s simple to get carried away with wacky and creative ideas. In reality, the practical pieces of content offer more value to our customers and clients and have a significant impact on the traffic and conversions as an outcome.
Many times you will feel that you have very few ideas to work with. So we have put together these five ways to get max mileage for each purpose.
Recycle Your Best Ranking Blog
Google Analytics is a great tool that can help you inform the right direction to take your blog posts.
- Has your blog been around for some time?
- Does it get good traffic to a landing page?
- Has a decent exit rate?
- Has standard than average time on site figure?
If this is right, then this might be your best-performing blog. Update it with relevant information from the industry, try adding some facts and figures and make that content work more for. After all, your readers are searching for up-to-date and most relevant information to give them what they want.
Change The Format
Every person is different, and they absorb the information differently, so an excellent way to maximise from every idea is by changing the format of your content. Your articles can become a SlideShare presentation, podcast, summarised in an infographic – or all of the above! Not only has this increased your capacity for outreaching and off-site promotion, but it’s also doing your readers a service too.
Offer Further Facts In A Separate Part
Divide and rule is the formula one should use here. Each piece of content should have a single focus, trying to cover all the details in one section will not make good use of the SEO potential.
Recycle For A Diverse Viewers
One other way to use one idea is to develop more content and look at the other side of the penny and recycle your concept for different readers. For instance, if you have written material for B2B business, it will impact on both the employees and employers. Both of these groups have diverse goals and desires, so why not rewrite the same content for a different audience?
Add A Human Touch
In the end, if you can add user experience or a case study within your idea, it will help add a human touch to your content. This is an excellent way to show your reader that you know who they are and what they are looking for and how you can help them.
Bear in mind; if you want your content to be useful, you need to ensure what you want to accomplish through it, set out clear objectives and how you will extend them before the concept phase kicks in.
SEO Agency in Nottingham
Research is the key to selecting the best SEO expert for your company. It is a long term process and needs open communication and constant updates. By asking these questions, you can ensure that the firm that you select has relevant experience as to your business, remarkable success stories and practices an open communication model towards its clients. Now fully prepared, let’s explore many such credible SEO agency Nottingham.