The biggest holiday season of the year is upon us. You may have started the preparation for your personal holiday, putting up the holiday decorations and buying gifts – but have you done any SEO holiday season preparation for your website?
November is saying Goodbye, and we know SEO takes time. And that means it will be a little too late for gearing up a full holiday search engine push. Nonetheless, there are still a lot of things you can do to increase some pull in time for Christmas and New Year.
These tips focus on getting quick results and making use of the little time that you are left with. While it is true that getting your website ranked at the top of the search engines by the end of the month will definitely be a serious challenge, there are still many other marketing options that can help you gain more traffic and make the most of this holiday season.
Here is how you should get started:
Analyse Your Current Position
The first thing you need to analyse is the overall condition of your SEO. Are there some remaining un-optimised content that needs your attention?
You will be surprised to see how a few small changes can make a dramatic impact on your overall ranking, so you need to start working on those first. On the other hand, also keep a watch on what you’re doing right. If you have a proper idea of what strategies are working well on your website, then you can also apply the same principles to your holiday pages that are highlighting special deals for your services or products.
Improve Your Titles and Product Descriptions
People are browsing more and more during the holiday season, so one of the most beneficial things you can for your website is optimised your product descriptions and titles.
The description and titles have a direct impact on the click-through rates, so you will want to make sure that they are properly optimised. Now, we are not only saying to optimise the content by putting in the keywords, though this is important, at this point in holiday time, it will be more effective if you optimise from the user point. It is vital to write quality descriptions and titles in a way that particularly draw in your website visitors while containing your main keywords. This means you really need to understand who your customers are and what they are looking for in the holiday season.
Study The Load Times
Do you need to consider your load times? Recent research has shown that even a single second delay in the load time can to 16% increase in user dissatisfaction. It can also reduce your conversion rates by 7%. In the holiday season, this kind of numbers is big trouble.
While people can gamble on how much load time affects your overall ranking, it’s clear that they affect your ability to convert casual visitors into paying clients.
If your website is suffering due to load times, start analyzing the images on your website. Images are one of the biggest culprits for longer load times. If they are properly sized, then your website speed will be just fine.
Get a free website analysis to see how your site is performing.
Don’t Ignore Mobile
As you know, more and more customers have started shopping through their tablets and phone, to the point where ignoring mobile optimisation means a huge loss to your business.
When you create holiday season landing pages, it’s absolutely important that they are mobile friendly. If your website is not able to deliver a fast and easy mobile experience for the users, chances are you are missing out that sale.
Engage Customers Via Social Media Channels
Many organisations are able to get more instant responses by doubling down their social media engagement during the holidays.
Pinterest is the best channel for promoting holiday and gift content. For instance, you can make holiday Pinterest boards with optimised keywords in both the title and description that contain your top holiday products. These boards can then provide a deeper link to your holiday pages.
Don’t forget other social media channels, like Instagram, Twitter and Facebook as all valuable resources too.
Consider An Aggressive PPC Campaign
PPC and AdWords marketing may be the best last-minute option for many businesses. While SEO takes a lot of time to get ranked in the top search engines, PPC allows you to place an ad right where your customers can see it. Though this requires careful management. Prices are most likely to go up as many companies bid of the top keywords, so you don’t want to get stuck in blind bidding game. It’s normally okay to be more aggressive with your strategies, though it means getting more customers to your website during the holiday season.
Improve your SEO Holiday Season Ranking
Intelicle can help you in increasing your visibility and sales during the holiday season, we offer PPC Nottingham services, our PPC and SEO services can help your website rank on top during this holiday season.