In 2018 the procedure of doing SEO has come a far way, from adding white text on to white backgrounds to cram in extra keywords. These days, there is a process to the madness…Kind of. Whilst we are never too sure that the search engines like what we are doing, by reading the Google guideline and industry news you can fairly easily form a view around what is the best practice. Often people ask me question as an SEO specialist, make me want to face-palm continuously. So here I’m to expose some common SEO myths.
Directory Sites Are Good For SEO
This is a complete lie. While being on some directories is a good thing, like your local news directory – but this doesn’t mean that you enlist your business on 50 other directories, this will not benefit your SEO at all. Backlinks are assessed by quality, quantity and relevancy –meaning that if you have quantity but not the other things, search engines will notice this and your rankings will suffer as an outcome.
Page Speed Doesn’t Matter
Oh it matters a lot. Google’s webmaster blog has confirmed everything that we should know about the page speed. They have clearly mentioned that page speed is part of the RankBrain algorithm used by the search engines to assess your on page content and rank your pages in the SERPs.
Templates Websites Rank The Same As Custom Built Websites
At Intelicle, we create bespoke websites only for a reason. They are clean, the functions are better, you have more control over the functionalities and the user experience – custom websites are a better option for SEO. Template websites are too code-heavy, meaning they have limited functionality and they are slow. We are well aware that Google despises identical content, so when you are using the same code/template as hundreds of other websites then it’s going to seriously delay your search efforts.
Meta Description And Keywords Are Important Till Today
No, they are no longer important. During the on-boarding process with fresh customers they all seem to be convinced that Meta keywords and description plays a huge role on SEO. Let’s be honest, it’s not that easy like before. Meta keywords have been outdated since 2010, because the RankBrain algorithm is smarter and knows what you are trying to rank for. Meta descriptions are still imperative to assist the click through rate of your website in the SERPs, however they don’t have a straight impact on the SEO.
How Can Intelicle Help?
Are you looking for seo services in Nottingham? Intelicle is a well-known SEO expert in Nottingham and can assist you in growing your business organically by offering search engine optimization services. If you want to get the most out of today’s online marketing competition, contact us now.