When we talk about SEO, there are some best practices which are standard, absolute rules and then there are a set of strategies and techniques that one should use depending on their industry, how competitive it is, and just what exactly your competition is doing.
The travel industry is one of the most competitive sectors, featuring the biggest household names in e-commerce. It also broadly varied, covering the scale of flights, accommodation, and many niches related services such as tours and other events. Nonetheless, there are five absolute rules of SEO for the travel marketers, which should be followed regardless of the service/ product they offer.
To be honest, SEO shows you its own set of problematic realities into the marketing mix. For example, it’s a platform to-long-term acquisition techniques, considered by economies of gamut that don’t kick in until you have invested a minimum amount of time and money into the channel. That venture, though, is well worth it for two main reasons.
First, dissimilar from other online advertising channels, SEO lets you create equity. Fundamentally, SEO is more about earning visibility rather than outright buying it. Once you have achieved specific rankings, for example, every click that you get from those rankings cost less than every previous click – unlike Facebook Ads or PPC.
Secondly, SEO exhibits the most targeted source of online traffic. Why? Well, since the organic search users are not only interested in buying your services or products but are also searching them. In simple words, they are already one step down the conversion funnel.
How To Use SEO To Escalate Traffic To Your Travel Website
Digital marketing has become essential for every industry nowadays, below are three ways you can use SEO to your advantage for your travel website:
- Use keywords correctly
- Take the lead on social media.
- Make sure your travel website is mobile responsive.
We have listed, why SEO is essential for your online business and its success.
It Helps In Increasing Traffic That Converts
One of the main reasons for the keywords being an essential part of SEO is that the traffic directed to some website is a more likely convert. To give you an example, say your keyword for a site is “cheap holiday Nottingham.” If someone searches on this keyword, they are probably searching for cheap holiday deals or offers in Nottingham.
When your website is using a specific set of keywords, you will be getting traffic back to your site according to what you are offering. There are high chances people accessing your service are interested in buying it.
It Leads To Improved Brand Awareness
Brand awareness is crucial for any business in the travel industry. SEO is more than just using keywords; we also use images. SEO works in a way that when a particular key phrase is searched, the search results will also include your business in the first search results. When your website is continuously showing on the front page of the search engine, more and more people will like it and follow it. This increases the brand awareness, which in turn leads to an increase in the profits for your company.
It Is A Cheaper Marketing Method
Companies all around the globe invest millions in marketing. Advertising is crucial for any business, and it is focused to increase brand awareness and eventually increase the business’s profit. The use of search engine optimisation involves just the manipulation of the keyword to make sure that the website appears in the top search results for specific set keywords.
The Market That Is Reached Is Wider
SEO services are a marketing strategy and apply to digital marketing. The benefit of digital marketing is that the market, which is a target is a global audience. The travel industry handles a market of people who travel for different reasons be it leisure or business. With the SEO services, anyone can access a company that has been SEO optimised with keywords and access their service.
SEO Power Social Platforms
Facebook, Twitter, and Telegram is just some favorite social networking websites. These websites are characterised by constant access 24 hours a day as a different people update their statuses, participate in a discussion or even stalk a friend. SEO powers this market on social networking sites as we have ads that run on these platforms. Furthermore, content shared on these social websites can go viral, and this increases your brand awareness in the most fantastic way.
The use of search engine optimisation is highly beneficial for travel services. This is because it’s cheaper, efficient and a simple method that will help any business grow and access a broader market.
Hire SEO Services
Invest in hiring an SEO Nottingham agency has become more than necessary. Though the concept is still dark, many companies offer proper SEO services for all types of business or brands. For instance, the best SEO expert agency in Nottingham for more than a year remains Intelicle, which has maintained a reputation of trust with its clients.