SEO VS PPC Services: which is a more optimal option?

Both SEO and PPC are strategies that are used to drive more traffic to your website. All businesses require traffic to run and compete online and this purpose can be served by either of these marketing approaches.

PPC vs SEO – Which is better?

SEO stands for search engine optimisation and is achieved by optimising your web content in order to rank it on the top, with the help of different techniques such as keyword insertion.
While PPC is pay per click that is used for advertisement via ads on different search engines and you have to pay for each click that brings a visitor to your website.

Now, the question is: SEO vs PPC which is better?

The answer is simple yet complex. It all depends on your business needs and the goals of the marketing campaign.
In certain situations, you need sustainable organic traffic that would be provided to you by SEO in long term and sometimes you need an urgent reach to the audience for some specific campaign and that can be acquired with the help of PPC.

Before deciding between organic vs advertising options; the marketing team of any business should know the pros and cons of both possibilities.

SEO advertising

SEO advertising is organic marketing and it draws sustainable traffic to your site in the long term. Initially, you’ll have to put a lot of time and money into these practices but eventually, the cost will be lower as compared to PPC management.

 SEO vs PPC: Where is SEO marketing better?

  • Long term results

    SEO will provide you with long term results. Once your ranking is established, you can compete with everyone in the market especially those who are relying on paid ads.
    People search for all of the kinds of stuff on daily basis with multiple queries in play and it is not feasible to put up ads for all of these. Here, SEO comes in handy which helps you establish a long-term standing in the search results, which PPC services can’t provide.

  • Better CTR

    SEO will be more likely to help you attain a better click-through rate. The higher ranked links coming on top of search results provide more clicks than paid ads.

  • Cost-effectiveness: Organic vs advertising

    If we are in a situation where our marketing goals can be achieved with both SEO advertising and PPC management, then cost plays as the decisive factor to choose one.

  • Return on Investment

    SEO has more scope of providing your business ROI, as compared to other techniques such as managing PPC. The reason is simple, it is due to trust that comes from being among the organic results on the first page of the search engine rather than being among paid ads.

So, when exactly should the SEO advertisement be used?

  • If you need long term results
  • If you don’t want to invest money in the advertisement for an extended period
  • If you are looking to establish an authority site
  • If you are looking for branding and consumer trust
  • If you have a content-based website
  • If you can afford a technical writing and SEO team
  • If you need consistency and stability

PPC digital marketing

Pay per click advertising is a marketing practice involving posting ads on the pages of search engines results. This mainly includes  Google Ads, Bing Ads as well as Facebook advertisement.

It shows your sponsored business ad on the result page when users search for keywords that are relevant to your business. You have to pay for each click on your ad by the visitors.

SEO vs PPC: Where is PPC management better?

  • Instant results

    PPC advertising starts to provide results as soon as you post ads. If you are looking for your prospective customers to see your product or services straight away rather than waiting for a few months then PPC is your go-to strategy and will provide you with lots of traffic and clicks. On the other hand, SEO advertising takes a long and cannot fulfill this purpose.
    You don’t have to wait for results after opting for PPC digital marketing.

  • Get on top

    In a comparison of SEO and PPC management, the latter will get you on top of the search engine result page. This means more audience, more reach, and more traffic in no time.

  • Priorities your demographics

    PPC gives you the ability to manage the demographics for the ad audience, of your choice, such as age, gender, location, etc. Facebook allows you to target your ads even further- it allows you to choose your audience on the basis of likes and dislikes, marital status, and other interests. This makes PPC more dynamic and precise as compared to SEO advertisement.

  • Better advertisement

    No doubt SEO provides organic advertisement and traffic but ads are just better with ppc as it has all the options of adding more information to ads such as location, contact info, pricing, links, and other vital things including visuals.

  • Campaign friendly

    PPC is more agile and quick compared to SEO. It provides desired results when used during campaigns and generates traffic in no time. It can be managed easily and used to target a specific audience at any specific time of day. This results in an immense increase in clicks and eventually gives better sales as a result.

When to use PPC management?

  • If you need huge numbers regarding clicks
  • If you need to target a specific niche
  • If you have to promote any campaign or market a time-limited offer
  • If your website is not SEO friendly
  • If you are looking to get on top of search result
  • If you would like to carry out split testing, A/B testing
  • If you don’t want to monitor google algorithms

Read more: Before You Hire A Pay Per Click (PPC) Agency


PPC management and SEO advertising both are essential for your marketing and serves different purposes. It’s up to you to look closely and figure out that in SEO vs PPC which is better for your business and how can you get the best outcome from SEO or ppc. Most businesses rely on starting both SEO and PPC together and get the immediate results, but over time, phasing out the PPC when the business achieves organic positioning through SEO.

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