SEO and PPC both strategies will drive more traffic to your website. The whole aspect depends on your aims; one may be a better option, or even the combination of two can do wonders for your site.
So which is better for your business?
In this article, we will discuss the uses and advantages of each before you waste your money on a campaign you didn’t need. A right digital marketing agency in the UK can help you with the local SEO services and PPC services.
SEO vs PPC Service
When it comes to selecting between SEO and PPC, there are two main differences.
- First, the paid ads appear on the top of the search engines, above the organic results inclined by SEO.
- The second reason the traffic coming from natural through SEO is free, whereas the traffic coming from PPC has a cost for every click.
In many scenarios combining the two SEO and PPC strategies can benefit your website massively.
Organic Search: SEO
Organic or natural search is one the most common ways clients are presently searching your business. These results are the ones that come below the paid results; normally the top 2-3 effects are known as liquidated. These results usually are changing as per the Google’s algorithm. Some factors are involved in the natural ranking of your website on Google:
- Your site’s age of the domain
- Content posted on your website
- Number of inbound links your website is getting
- Keywords you are using for onsite optimisation.
It is not that easy to be found in the organic search for any keyword. For instance, it would be tough to get a music store to appear for search relating to a retail clothing store. However, keywords like “athletic trousers” or “clothing store” are much more reasonable targets, as long as you have focused on the geographic location.
SEO: Benefits and Uses
Optimising your website for Google and search engine is ideal for businesses who want to rank for the keywords that will stay steady. For example, if you’re going to list for a service or product, you need to opt for SEO as compared to PPC ads for driving leads to your website.
Likewise, organic results are more likely to be clicked than the PPC ad results. People are aware of the difference between the two and will trust the standard search results for the paid results.
PPC: Paid Search
Pay per click advertising is not something new to the world of internet. It’s been around for quite a long time. It is one of the most affordable and conventional methods of advertising on the internet and comes with a lot of benefits that are not linked to the organic search.
PPC: Benefits and Uses
The best benefit of PPC ad is that you will rank on the first page of the search engine in less than a day. These campaigns are frequently used to advertise deals or offer lasting a short period or create brand awareness during a business’s launch while you were working on building organic search. So PPC ads are best to get instant results in the search engines. It’s a short-term method to get traffic to your landing page or website. But it’s not like SEO; traffic doesn’t come for free, PPC will cost you. Whether the cost is worth outlaying it, all depends on the ROI.
When you are selecting between SEO vs PPC to get more traffic to your website, you need to think about long-term and the short-term outcomes. PPC will give you results quickly, but you have to keep paying for PPC. SEO needs time, but it is far more trustworthy than PPC. Consumers find SEO a much reliable thing because they know business is genuine and have worked hard on getting high search engine rankings. If you want to rank for a short-term offer or service, then PPC is what you need. However, if you are seeking constant traffic to website, then SEO is the correct route to pick.
How Can Intelicle Help?
Intelicle is a well-known PPC Nottingam agency, we can help you grow your business online organically and utilise via any PPC (pay per click) platform such as Google, Yahoo and Bing. If you want to get the most out of today’s online marketing competition just get in touch.