Do you own a website? If yes, then great. Do you think it’s in the best possible condition? If yes then why isn’t it getting the results it should be getting? Point to ponder, right?
Gone are the days when you would consult website design and development services and they’d deliver you a ready-made website. The work doesn’t end after curating a website, rather it’s only the beginning of the story.
Several businesses come up with new AND better designs every day making it hard to be ranked #1 for outdated websites. People are getting pickier and keener in web-surfing. It’s a busy world and nobody has time to fiddle with a slow-loading or archaically-designed website.
If you don’t run with the fast running world, you will be left behind. And it’s only a matter of time that you’ll get lost in the pool of websites with your existence forgotten.
Scary, isn’t it? It doesn’t have to be if you realise it sooner than later and be safe than sorry.
Every website needs improvement to fit the current trends and cater to the needs of visitors/customers. With the holiday season just around the corner, treat your business with an update.
6 Signs That Your Website Needs an Update
If you’re dubious about your website needing an update, chances are it DOES. We have carefully curated a list of signs that your website could benefit from an upgrade this holiday season.
It’s Not Standing Out
The biggest problem with using website templates is that many similar businesses will have a similar looking website. This makes standing out almost an impossibility.
Be something out of the ordinary and ensure a website design that is noteworthy and sticks to people’s minds. A website design with a catchy design and high visual appeal is more likely to be remembered by visitors.
If you’re still going old-school with a website template, this holiday; it’s time to revamp. So, hire website design and development services to build a brand new and custom website for your business.
Getting a fresh website design in the holiday season is especially beneficial as most people tend to shop during this period. So, adding a little pop and pizzazz to your website design is bound to get you more sales during the festive season.
It Doesn’t Align With Your Brand
What does your website represent? Your brand, obviously. So, how should it be doing that? By focusing on what you are targeting. Most websites fail because they are not quite aligned with the aims and objectives of your brand.
This creates a confusion when a potential client visits your website. A website displaying the work from your past assignments while you have upgraded your real-life business is of no use. While the website should show your previous projects, too, it should be regularly updated and upgraded.
Businesses evolve, visual tastes develop, and technology advances – so should your website. As your business grows it adopts new strategies and styles, and this newness must be reflected in your website, too.
It Doesn’t Target The Right Market
Mostly because the website isn’t regularly updated it provides archaic information. Due to this particular reason, the website keeps targeting the wrong market. For instance, your company might not be selling something anymore but the website still has a section saying that you do. This will keep dragging the unneeded traffic to your website.
Properly positioning yourself in the market is crucial to attaining the right kind of inquiries. Otherwise, you’re on the web for the sake of being there without getting any potential advantage.
A consistent website is effective to make a mark on your audience. However, this consistency must be in terms of colours, fonts, icons, and logos. It should never be in the form of photos or content.
Keep refreshing your images in the gallery and content of your blogs. Make sure to display your prime work on your homepage especially of the services you’d like to provide in the future.
It’s Using Outdated Themes
A major sign that you need to call the website design and development services is an outdated theme. Old may be gold but not-at-all in this case. The web keeps evolving every day and so does the customers’ demand.
Agility is the key to a successful online presence otherwise you’ll be wiped out before you know it. What was considered gimmicky yesterday may become obsolete tomorrow. Just like web standards remodel and transform, so do the customer preferences.
The outdated themes don’t only affect the visual appeal but also the functionality of your website. A website built five years ago will have an old code and therefore, not run as smoothly as the new ones. Some old themes are not mobile friendly and responsive.
It’s Not Visually Appealing
Just like any other detail on a website, visuals play an important role in grabbing the customers’ attention. If the website lacks visual aid, like images of your products and services, its traffic is severely affected.
The visual tastes of the internet surfers change more frequently than their pyjamas. So, in order to be up-to-date, you have to have a website with images that align with the recent trends.
For instance, if you’re hiring any website design and development services for the holiday, you can ask them to spice things up by adding the festive flavours to the website design. This will immensely affect the traffic of your website.
It’s Not Responsive
Almost 60-70% of the website traffic comes from mobile devices now. And if your website was built five or six years ago, chances are that it wouldn’t be responsive. In most cases websites that were built that long ago, don’t even support mobile version.
This isn’t good in the age of cell phones and tablets. In most cases, people are going to have their first encounter with your website via mobile. So, make sure you have an up and running website designed for a mobile device to avoid losing any potential customers.
Old versions of websites usually load slower than the new ones. This could affect new visitors turning into potential buyers. As they will most likely leave your site if it takes too long to load and find what they’re looking for somewhere else.
How Can We Help?
Intelicle is a website design Nottingham-based company. If you’re located in Nottingham or in its surrounding areas we are here to provide you with different website design and development services. We can help you achieve the latest trends in the world of website design with the help of our expert web design and development teams. We can design new websites for you or update your current websites to be in accordance with the current course.
If you need to take a look at our work you can visit FurnitureVilla. They came to us with a need to modify their website to fulfil their current requirements. We remodelled the website in several areas while a clean and sleek typography was our main focus. As a result of our modifications, FurnitureVilla has since been getting more organic traffic, inquiries and conversions.