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Solution
The first part was to create new branding for the website through the use of a new logo and modern colours. We decided to use WordPress to develop the website to satisfy the customer need to be able to update images and text regularly.
The integration of responsive design practices helped us ensure that Spray Wall Coating’s website displayed correctly on desktop, tablets and mobile devices. We knew the importance of visual elements for such sites; therefore, we decided to include pictures of their recently completed projects on the website instead of stock photography. This design choice helped us convey a real and personal nature of their business and enhance their website’s appearance.
Creating customer confidence is key to any project, so we decided to add a testimonial section. Therefore, a user can see the feedback from the previous customers before making up their mind. Also, we added a FAQ section to give prospective customers some key information. Finally, a video element is quite important for a modern website. Therefore, we added a video on the home page to give users a view of how the rendering process works.
Result
Spray Wall Coatings were delighted with the final solution. They appreciated the development process used at Intelicle that revolves around involving the customer throughout the development process. The feedback loop built into the process ensured that the final solution was as per customer satisfaction.
As a result of this project, Intelicle were further engaged with carrying out the SEO for this website as well as the creation of another website.
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