“Content is King” shouted everyone in 2017, 2016, 2015 and before.
I personally observed a large majority of the SEO services Nottingham based has taken this chant on board and combined it with their marketing strategies. This is a positive thing.
The main issue is that when everyone is focusing on producing content in SEO, not everyone is creating good and meaningful content.
This means our websites, our newsfeeds, our client’s website and Google SERPs are filling up with the stuff that no one wants to read.
If you want to clear the continuing delusion that SEO is a bit weird and shady, let’s commence by putting content out there that’s meaningful for people.
Why Content Is Vital
Being an SEO services expert I know that content is very important. I think many people who are reading this will understand, but I’ll shortly explain why I’m making this statement. Understanding why content is essential, is important if we want to understand how to make it great.
Google Panda rang the wake call for everyone in the field of SEO. The seismic shift in the Google’s algorithm can still be felt in 2018. The main things were that the content has to be of a specific standard – pumping out thin content to hit every keyword you think wasn’t going to cut the mustard any longer.
Panda is one those updates that exist for making search better.
Think it like this: Google wants the search results to put up the top 10 pages that you would like to see if you had the time to examine through Google’s index. Content plays a huge part in that. The basic managing principle behind Panda and all the content that we create – is the internet and all the content available on it is for the human consumption.
More Doesn’t Mean Better
Most SEO agencies out there work without knowing what direction they are heading towards. Just putting out more and more content will not rank your website magically. SEO is no longer the same as it was before, I keep on repeating it’s an ever-evolving field, now the search engines are smarter than before. I have seen many companies’ working day and night like crazy to “publish” more content than their competitor – only to see that all your work was for zilch. Bad content will give you bad results. Instead of creating four pieces of bad content, invest that time in creating better content.
What Makes Content ‘Good’ & ‘Bad’?
Let’s first discuss “bad” content. The only purpose of creating bad content is the self-promotion that adds little or no value to the viewer. Bad content is usually thin, it doesn’t provide any benefit to the user.
The question, what makes content good is much harder to answer as it is based on different variables. One thing is clear about the good content it comes down to serving your reader. Content that would do wonders for a dental clinic will most probably not work for a fitness center. So when creating content, it’s important to know who your audience is.
Rand Fishkin, the CEO of Moz has a great list of what qualifies your content as good:
• Serves the readers intent on solving their queries and assisting them to complete their goals.
• Gives the correct information and experience to visitors FAST.
• Delivers a pleasurable, easy and accessible experience to the users on every browser and device.
• Does all the above to give a better user experience.
To learn how to find a good SEO services Nottingham agency, click here.
How To Write Good Content?
If you are still reading, thank you! I have briefly covered the important facts about this topic. So here I’m going to start wrapping up this article with these principles for good content that anyone can put into practice, whether you think yourself as a pro writer or not:
• Write about interesting topics
• Find a new angle
• Speak to the experts
Practice Makes Perfect
If you are hiring SEO services Nottingham based agency you can check their skills from the type of content they produce. Content is the blood of SEO. Having a great content strategy behind your SEO will let you create quality links faster. It will also assist Google to better understand your website setting. Good content doesn’t happen by accident. It takes time, research and planning.
Hire SEO Services
Investing in hiring an SEO services Nottingham agency has become more than important. Though the concept is still dark, there are many companies that offer proper SEO services for all types of business or brands. For instance, the best SEO expert agency in Nottingham for more than a year remains Intelicle, which has maintained a reputation of trust with its clients.