The Website Design Process Explained |7 Steps To Follow

Establishing an online presence for your business and brand means much more than simply registering in a domain and posting photos of the products and services. A web designer needs to think about the users and take into account the experience they will have when they visit the website. Therefore, adhering to a website design process checklist is very important if you want the search engines to detect the website and receive more traffic.

Now that you know how important a web page design can be, it’s time to learn what a website design process checklist entails and how a web development agency can use it to develop engaging and captivating websites.

Follow this Ultimate Website Design Process Checklist to Build Faster and Better Websites

Adherence to the following steps will allow you to deliver your web design and development projects both effectively and efficiently.

Define the Purpose of Website

The objective of your site should be the basis of the structure and therefore you must define it first.

When determining that purpose you must understand that it is necessary to simplify it as much as possible, so you must make sure that what you want to achieve fits perfectly. This will greatly speed up the design process and allow you to get good results almost immediately.

Define the Scope

Once we know what the objectives of the site are, we can define the scope of the project. That is, what pages and features the site will require to meet the objective.

Bigger projects require greater levels of consultations to carefully assess additional business and technical requirements. Therefore, you should draft a written proposal that outlines the project’s scope including costs, deadlines and responsibilities.

Finalise Content

Now the time has come to define, together with the client, what the contents of the web will be.

Most web design and development agencies prefer to submit a proposal beforehand to verify that what they are doing is in line with the client’s wishes.

On the contrary, I suggest that you present a list of the pages that will be part of the final website and discuss with clients the contents that will be included in each section.

Finalised content should be in accordance with the objectives set to develop the site. Furthermore, the information you plan to add on the site should also cover the needs and interests of the public to whom it is addressed.

This is the phase that I like the most.

Sitemap, a wireframe (functional design) allows you to see how the entire website will look like.

The site map not only describes the relationships between the primary pages of the website but also lets you see how an end-user will find the required service or information. The primary reason behind the creation of the site map is to let you build an easy-to-navigate and user-friendly website.

Even though this map helps you understand how the internal structure of the site will look like, it does not describe the UI (user interface). For this, you will have to create a wireframe (a model). A wireframe is a visual representation of the functional user interface (it describes the elements that you will add to the page and their locations).

Planning c Sitemap & Wireframe Creation

Now that the content is ready (revised and corrected texts, optimised images, etc …); it is time to get down to business.

The truth behind most websites is that they fulfil a complementary purpose of digital marketing strategies. That is why it is essential that you efficiently integrate all of the elements that allow you to market your products and services in your design.

Opt for a Simple and Dynamic Design

This is the most important step of the website design process. You may think that in order to leave a good impression on the visitors who visits your website, you will have to integrate many engaging elements. However, this type of thinking doesn’t always work.

To create a bespoke web design, you must opt for a neat and simple design that stands out from your competitors, but you must not make it too static and monotonous. Galleries or high-quality audiovisual content are usually the ones that bring the best results to the web pages, so grant them a space within your design.

The main function of the design is to represent the information structure and visualize the content.

An important aspect in this phase is the conversion architecture. The design must take into account the web conversion objectives to take users towards a conversion.

You should repeat this phase until the client is completely satisfied. At the end of this phase, the cost of executing the design and development project can be definitively assessed.

The goal here is to make your site as clean as possible. Each button, content and icon must have a purpose, so be careful with the distribution.


This is the main step of the web development process in which a Framework and CMS is installed and configured. In this phase, the design is implemented and/or the design adaptations are made if it is part of a predesigned template.

Another important step is SEO: optimisation of website elements such as meta-tags will help the site get higher rankings in search engines.

Make Changes from Time to Time

Now that your website design process flow is in accordance with your marketing objectives and strategies. It’s time to make sure that search engines such as Google accept it. That does not always mean that your site will be a success. We will not know if it is worth it until we see the result.

After you complete all these steps of this website design process checklist, it is imperative that you proceed to implement certain strategies that enhance the number of visits to your landing pages. For this, we recommend that you discover what content marketing is and how to use it. Intelicle is a web design Nottingham agency that specialises in designing bespoke websites. The websites we create are not only optimised for conversions but tailored for the end-user too.

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